B2B Growth Marketing Manager

Who you are

You have 5+ years of experience in B2B marketing, ideally within the healthcare sector, where you've successfully executed marketing strategies that drive growth and engagement. Your analytical mindset allows you to leverage data to inform decisions, and you are proficient in tools like Google Analytics and SQL to track and measure campaign performance. You excel in cross-functional collaboration, working closely with sales, partnerships, and product marketing teams to ensure alignment and maximize impact. You are a strategic thinker who can translate complex concepts into clear messaging that resonates with diverse audiences. Your experience in managing full-funnel marketing programs has equipped you with the skills to optimize campaigns from awareness to conversion. You are passionate about mental health and understand the importance of effective communication in driving referrals and partnerships.

What you'll do

In this role, you will own the execution and optimization of B2B marketing programs that support SonderMind's growth objectives. You will develop and implement thoughtful campaigns that engage health systems, payors, and enterprise partners, ensuring that messaging is clear and impactful. Collaborating with cross-functional teams, you will create enablement materials that empower sales and partnership teams to effectively communicate SonderMind's value proposition. You will analyze campaign performance data to identify areas for improvement and iterate on strategies to enhance referral activation. Your role will involve managing the marketing calendar, ensuring timely execution of campaigns, and maintaining consistent communication with stakeholders. You will also contribute to the development of marketing collateral that supports the sales process and enhances brand visibility in the B2B space. As you drive these initiatives, you will stay informed about industry trends and competitor activities to ensure SonderMind remains a leader in mental health solutions.

What we offer

At SonderMind, we offer a supportive and collaborative work environment where you can make a meaningful impact on mental health care. You will have the opportunity to work with a passionate team dedicated to improving the lives of individuals seeking mental health support. We provide competitive compensation and benefits, including flexible work arrangements to promote work-life balance. Join us in our mission to create a personalized and effective mental health destination for everyone.