Sr. Customer Marketing Manager

Who you are

You have a proven track record in customer marketing, with at least 5 years of experience in building and nurturing relationships with key stakeholders. Your ability to connect with customers across various industries — from manufacturing to education — allows you to identify and showcase their success stories effectively. You thrive in networking environments and are skilled at engaging with internal sales teams to uncover exciting narratives that can be shared publicly.

Your communication skills are exceptional, enabling you to articulate the value of customer stories in a way that resonates with diverse audiences. You understand the importance of creating a robust network of contacts, and you are adept at maintaining these relationships over time. You are proactive and resourceful, always looking for new opportunities to highlight customer successes through webinars, case studies, and other advocacy initiatives.

Desirable

Experience in a technology or SaaS environment is a plus, as it gives you a deeper understanding of the challenges and opportunities faced by customers in these sectors. Familiarity with physical security solutions or cloud-based platforms will enhance your ability to connect with clients and understand their needs.

What you'll do

In this role, you will be responsible for developing and executing a customer marketing strategy that focuses on building relationships with key accounts. You will work closely with internal sales representatives to identify customers with compelling stories to tell. Your goal is to create a “rolodex” of 50-100 contacts that can be leveraged for various marketing initiatives, including webinars, case studies, and in-person events.

You will proactively reach out to customers, establishing rapport and understanding their unique challenges and successes. By collaborating with them, you will develop a plan to showcase their organization publicly, enhancing their visibility while also promoting Verkada's solutions. Your efforts will contribute to building a strong community of advocates who can share their experiences and insights with others.

You will also analyze the effectiveness of customer marketing initiatives, using data to refine strategies and improve engagement. By tracking metrics and gathering feedback, you will ensure that the advocacy activities resonate with both customers and potential clients.

What we offer

At Verkada, you will be part of a rapidly growing company that values innovation and collaboration. We offer a dynamic work environment where your contributions will have a direct impact on our success. You will have the opportunity to work with a talented team dedicated to transforming physical security through cutting-edge technology.

We believe in investing in our employees' growth and development, providing opportunities for professional advancement and skill enhancement. Our culture encourages creativity and open communication, allowing you to share your ideas and make a difference.

Join us in our mission to enhance safety and efficiency for organizations worldwide. We are committed to fostering a diverse and inclusive workplace where everyone feels valued and empowered to succeed.