We are looking for an experienced Channel Marketing Manager to drive our offline retail strategy while supporting different B2B verticals across Mexico. As we continue to expand our presence in the Mexican market, we need a strategic hands-on leader who can build and strengthen our relationships with key retailers, distributors, and select B2B channels. This role will be instrumental in creating compelling in-store experiences and supporting various business channels that bring our smart home security solutions to Mexican consumers.
The ideal candidate will combine retail and B2B marketing expertise with strong business acumen to develop and execute strategies that drive brand awareness and sales through both brick-and-mortar and business channels. You will work closely with cross-functional teams, retail partners, agencies, and business stakeholders to ensure exceptional execution of our
Key job responsibilities
• Develop and execute offline retail marketing strategies for our smart home security portfolio in Mexico, with additional focus on B2B opportunities
• Manage relationships with retail partners, distributors, and select B2B channels
• Create engaging product content and point-of-sale materials for retail environments
• Oversee merchandising agencies to deliver impactful in-store experiences
• Monitor sales performance and optimize strategies to meet KPIs across different channels
• Stay up-to-date on retail trends and consumer behavior in the Mexican market, incorporating insights into plans
• Support the development and growth of B2B channels including resellers, system integrators, and installation partners
- 5+ years of experience in channel or retail marketing in Mexico
- Bachelor's degree in Marketing, Business, or related field
- Proven track record of driving successful marketing executions and meeting sales goals across retail and B2B channels
- Fluent in Spanish and English
- Strong communication and influencing skills, with demonstrated project management experience- Experience in consumer electronics or smart home industry
- Expertise in managing retail partnerships and merchandising agencies
- Understanding of B2B channel dynamics
- High energy, adaptable, and able to work well in a dynamic, fast-paced environment
- Creative problem-solving skills and attention to detail
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