Amazon Ads helps brands design ad experiences that delight customers and deliver meaningful results. With 300+ million worldwide active customer accounts, and first-party insights based on shopping, streaming and browsing signals, brands can craft relevant campaigns that enhance customer experiences. Our solutions on Amazon.com, services like Twitch, IMDb TV, Alexa, Amazon Music, and partnerships with third-party publishers and exchanges make Amazon Ads the ultimate amplifier for brands to reach the right audiences in the right places, both on and off Amazon.
In 2017, we stood up a team in China to drive the awareness, activation, and continued success of China-based sellers advertising in marketplaces worldwide (North America, Europe, and Asia Pacific) via marketing channels, seller education, and product marketing. We are looking for an experienced, highly motivated Sr Marketing Manager for seller brand growth to empower CN brand owners with brand building methodology and accelerate their brand growth on and off Amazon.
The Sr Marketing Manager is responsible for CN advertisers' brand growth and development through amazon ads product, technology and service. CN advertisers build their brands across amazon worldwide marketplaces, while, they are not local shoppers, has less tangible understanding of local markets needs, and shopper insights. The Sr Marketing Manager is an sophisticated branding expert to help CN advertisers (especially Central Region) better understand their target shoppers, so as to build their brand capability from foundation to success. To achieve this, the Sr marketing manager work backward understanding advertisers pains and needs first, then create solutions, curriculum and marketing message for advertisers education.
Key job responsibilities
* Create effective education content based on deep understanding of SMB advertisers insights and needs of brand building.
* Deliver brand building education content with high quality presentation skill and easy-to-follow logic.
* Increase marketing efficiency & impact through local channels, and 3rd party network. (Increase marketing efficiency & impact through omni marketing channels.)
* Manage comprehensive program plans for long term programs and drive execution of programs according to the plans, measure program’s impact and performance on ads product, service and technology.
* Interface with advertisers at all levels to collect VOCs, requirements and feedback, define objectives & deliver results, and advocate CN advertiser needs globally.
* Drive reviews and present key learning to senior leaders, influence business investment and program roadmap. Lead conversations about projects, strategy, solutions to global/local stakeholders.- Undergraduate and/or Master’s degree required or equivalent experience
- Minimum of 8 years professional brand marketing experience (Required FMCG background)
- Attention to detail; prioritize multiple tasks simultaneously without sacrificing the ability to dive deep
- Superior written and verbal communication skills and ability to succinctly summarize key findings
- Ability to work in fast-paced environment and resourceful in achieving success in the face of ambiguity
- Competent user level of Microsoft Office tools (Word, Excel and PowerPoint)- Experience driving brand growth globally with sophisticated brand development philosophy
- Experience driving direction and alignment with large cross-functional teams
- Experience designing and executing joint marketing plans with strategic alliance partners
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