Empowering businesses with data-driven marketing tools
NextRoll, headquartered in the Mission District of San Francisco, CA, is a leading marketing technology company that operates two business units: AdRoll and RollWorks. With a focus on machine learning, NextRoll processes over 150 billion buyer predictions daily, empowering B2C and B2B companies to e...
NextRoll offers comprehensive healthcare coverage, generous Paid Time Off, and up to 12 weeks of paid parental leave. Employees also benefit from well...
NextRoll fosters a data-driven culture that emphasizes reliability and ease of use in its marketing technology solutions. The company is committed to ...
NextRoll • New York, NY
NextRoll is seeking a Principal Integrated Campaign Manager to lead the planning, execution, and optimization of integrated marketing campaigns. You'll work closely with cross-functional teams to drive measurable impact across brand and demand marketing. This role requires strong strategic thinking and campaign management skills.
You have extensive experience in integrated marketing, with a proven track record of leading successful campaigns that drive brand awareness and customer engagement. You thrive in ambiguous environments and are adept at setting processes that ensure seamless execution across multiple channels. Your ability to create compelling narratives and align them with company objectives is a key strength. You are a collaborative team player who builds strong relationships across functions, ensuring that all campaign elements work together harmoniously. You are data-driven, using metrics to inform your strategies and optimize campaign performance. You are passionate about marketing and committed to continuous learning and improvement.
In this role, you will own the end-to-end planning and execution of integrated campaigns for NextRoll's products, AdRoll and AdRoll ABM. You will lead brainstorming sessions to develop campaign themes and narratives that resonate with target audiences. You will define measurable objectives and KPIs for each campaign, ensuring alignment with leadership and stakeholders. Your responsibilities will include orchestrating messaging, creative development, and channel strategy to deliver high-impact campaigns. You will analyze campaign performance data to identify areas for optimization and report on results to the team. You will also collaborate with cross-functional teams, including product, sales, and customer success, to ensure that campaigns are aligned with overall business goals. Your role is critical in scaling NextRoll's growth and establishing best-in-class marketing execution.
NextRoll is committed to fostering a supportive and inclusive work environment. We offer a range of professional development opportunities, including over 1,800 training classes each year, to help you grow in your career. You will have the chance to work with a talented team of marketing professionals and contribute to innovative campaigns that make a measurable impact. We encourage you to apply even if your experience doesn't match every requirement, as we value diverse perspectives and backgrounds.
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