Vice President of Product Marketing

Who you are

You are a strategic and results-driven leader with a proven track record in product marketing. With extensive experience in crafting compelling value propositions, you excel at translating product roadmaps into customer-centered messaging that drives adoption and revenue. Your storytelling ability allows you to influence product direction and validate product-market fit effectively. You have a strong understanding of market dynamics and customer needs, enabling you to align messaging with willingness to pay. You thrive in a collaborative environment, partnering with product leadership to shape long-term visions and drive innovation.

You possess exceptional analytical skills, allowing you to identify emerging market opportunities and guide product evolution. Your insights into market trends and customer behavior help deepen product-market fit and ensure that marketing strategies resonate with the ideal customer profile. You are adept at leading teams, fostering development, and creating a culture of high performance within the marketing function. Your leadership style encourages collaboration and empowers team members to excel in their roles.

Desirable

Experience in a technology-driven environment is a plus, as is familiarity with go-to-market strategies and analyst relations. A background in SaaS or related industries will enhance your ability to position products effectively in competitive landscapes.

What you'll do

In this role, you will lead the global product marketing function for Showpad’s eOS, positioning it as the essential solution for transforming revenue team performance. You will craft value propositions that highlight real-world impact and differentiation, ensuring alignment with customer needs. Your responsibilities will include partnering with product leadership to shape the long-term vision of eOS, driving innovation that aligns with market shifts. You will translate the product roadmap into clear, benefit-driven messaging that reinforces product-market fit.

You will identify emerging market opportunities and guide product evolution to deepen product-market fit. Delivering market insights will be a key part of your role, as you will analyze trends and customer feedback to inform product development and marketing strategies. You will lead go-to-market strategies, ensuring that all messaging and positioning resonate with target audiences and drive adoption.

Your leadership will extend to team development, where you will mentor and guide marketing professionals, fostering a culture of collaboration and high performance. You will play a critical role in aligning marketing efforts with overall business objectives, ensuring that the product marketing function contributes significantly to revenue growth.

What we offer

Showpad offers a dynamic work environment where innovation and collaboration are at the forefront. You will have the opportunity to work in a hybrid model, with access to our offices in Chicago, Boston, or New York. We value diversity and encourage applicants from all backgrounds to apply. Our commitment to employee development means you will have access to resources and support to help you grow in your career. Join us in transforming how revenue teams perform and make a significant impact in the industry.