
Leading AI and Internet services in China
Baidu, Inc. is a leading Chinese technology company specializing in Internet-related services, AI, and autonomous driving solutions. With over 500 million daily active users, Baidu's flagship product, Baidu Search, dominates the Chinese search engine market. Headquartered in Beijing's Haidian Distri...
Baidu offers competitive salaries, stock options, generous PTO, and a flexible remote work policy. Employees also benefit from health insurance, paren...
Baidu fosters a culture of innovation and technological advancement, focusing heavily on AI and machine learning. The company values research and deve...

Baidu • Mountain View, CA
Baidu is seeking an Associate Campaign Manager to optimize direct response campaigns and drive growth in programmatic advertising. You'll work closely with various teams and utilize your skills in Google Ads and analytics. This role is ideal for candidates with hands-on campaign experience.
You are a motivated individual with a strong foundation in campaign management, ideally with hands-on experience in digital advertising. You understand the intricacies of ad trafficking and performance measurement, and you thrive in a collaborative environment where teamwork is essential. Your analytical mindset allows you to dive deep into data, ensuring that campaigns are optimized for maximum return on ad spend (ROAS). You are comfortable troubleshooting technical issues and are eager to present insights and recommendations to clients. You possess a team player mentality and are ready to contribute to a fast-paced trading desk environment.
Experience with programmatic advertising and familiarity with MediaGo DSP will be advantageous. A background in data-driven marketing strategies and a passion for ad tech will help you excel in this role. You are open to learning and growing within the team, positioning yourself for future opportunities.
As an Associate Campaign Manager, you will own the entire campaign cycle, from trafficking ad campaigns to activation and optimization. You will monitor and adjust campaign performance daily, ensuring that bids, targeting, creatives, and pacing align with key performance indicators (KPIs) and incremental goals. Your role will involve troubleshooting creative disapprovals and technical issues to maintain consistency in ad spending. You will generate and present campaign performance insights and strategic recommendations during client calls, showcasing your ability to tell a compelling story with data. Collaboration is key; you will work closely with Account Managers, Sales, Product Managers, and Analytics teams to ensure cohesive campaign delivery and identify upsell opportunities when applicable. You will assist in client-facing activities, such as campaign briefings and status updates, ensuring that clients are informed and engaged throughout the campaign process.
Baidu offers a competitive hourly rate ranging from $25 to $35, depending on experience. As a contractor, you will have the opportunity to work onsite in Mountain View, CA, from Monday to Friday. You will be part of a dynamic team that is at the forefront of deep-learning advertising AI modeling, utilizing advanced technologies to predict customer behavior. This role provides a unique chance to build your expertise in ad tech and enhance your agency collaboration skills while delivering data-driven optimization across various clientele. We encourage you to apply even if your experience doesn't match every requirement, as we value diverse backgrounds and perspectives.
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