Demand Generation Director

Who you are

You have over 5 years of experience in demand generation, with a proven track record of building high-performing global demand engines. Your strategic thinking is complemented by hands-on execution experience, allowing you to thrive in fast-paced environments. You excel in optimizing the customer journey and have a strong command of paid media and conversion rate optimization. You are a natural leader, capable of managing a team of demand generation, events, and digital experts while aligning closely with sales and marketing teams.

Your experience includes developing integrated demand generation strategies across various channels, segments, and regions, ensuring alignment with company growth targets. You understand the importance of data-backed recommendations and are skilled at influencing go-to-market strategies. You are adept at architecting demand engines that span paid media, web, content distribution, events, and account-based marketing programs.

Desirable

You have experience with advanced analytics tools and methodologies, which help you drive disciplined experimentation across channels. Your ability to improve qualification and conversion rates is complemented by your instinct for creating personalized and relevant prospect experiences. You are comfortable working with sales teams to ensure alignment on ideal customer profiles and messaging, and you have a knack for optimizing sales follow-up processes.

What you'll do

As the Director of Demand Generation at Marqeta, you will own the demand generation strategy across all channels, segments, and regions. You will serve as a senior partner to the sales team, ensuring alignment on ideal customer profiles, messaging, target accounts, and cross-channel programs. Your role will involve influencing go-to-market strategies and resource allocation through ongoing learning and data-backed recommendations. You will architect an integrated demand engine that spans paid media, web, content distribution, events, and account-based marketing programs.

You will lead initiatives aimed at improving qualification, MQA/MQL conversion, and sales follow-up processes. Your responsibilities will include driving a disciplined experimentation program across channels, optimizing for cost efficiency, and ensuring that the prospect experience is personalized, relevant, and frictionless at every stage. You will collaborate closely with sales, marketing, and operations teams to ensure that the demand generation function aligns with overall company objectives.

What we offer

Marqeta offers a dynamic work environment where you can make a significant impact on the company's growth trajectory. You will have the opportunity to lead a talented team and shape the future of demand generation within the organization. We encourage you to apply even if your experience doesn't match every requirement, as we value diverse perspectives and backgrounds. Join us in transforming how we attract, engage, and convert prospects in the enterprise and embedded finance sectors.