CRM Marketing Specialist II

Who you are

You have a strong background in CRM operations, with experience in executing and optimizing marketing campaigns across various channels. Your technical skills in HTML and CSS allow you to design and code responsive email templates that perform well across different devices and email clients. You are detail-oriented and take pride in ensuring the accuracy and quality of marketing communications. Your experience with CRM platforms enables you to effectively manage campaign execution and deployment, ensuring adherence to audience segmentation and scheduling criteria.

You possess excellent copywriting skills, particularly for regional marketing initiatives, and understand the importance of crafting compelling content that resonates with diverse audiences. You are familiar with A/B testing methodologies and are eager to contribute to the continuous improvement of campaign performance through data-driven insights. You thrive in collaborative environments, working closely with cross-functional teams to achieve business objectives and enhance customer engagement.

Desirable

Experience with specific CRM platforms such as Braze or Simon Data is a plus, as is familiarity with push notifications, in-app messages, and SMS marketing. You are adaptable and open to learning new tools and technologies that can enhance your effectiveness in this role.

What you'll do

In this role, you will be responsible for the day-to-day execution of iHerb's global marketing campaigns, focusing on email template development and optimization. You will design, code, and maintain responsive email templates from scratch, ensuring they render flawlessly across various email clients and mobile devices. Your attention to detail will be crucial as you conduct quality assurance checks on campaign setups, creative assets, and copy to ensure brand consistency and integrity prior to launch.

You will configure, set up, and deploy a high volume of email and push notification campaigns within CRM platforms, adhering to specified send criteria and audience segmentation. Your role will also involve contributing to campaign content, particularly for regional and co-op marketing initiatives, ensuring that messaging aligns with overall marketing strategies.

Additionally, you will support A/B testing efforts to optimize campaign performance, analyzing results and making recommendations for future campaigns. Your ability to collaborate with various teams will be essential as you work to enhance customer engagement and drive business objectives through effective marketing communications.

What we offer

At iHerb, you will be part of a dynamic team that values innovation and creativity. We offer a supportive work environment where you can grow your skills and make a significant impact on our marketing efforts. You will have the opportunity to work with cutting-edge technologies and contribute to the development of engaging marketing campaigns that resonate with our global audience. We encourage you to apply even if your experience doesn't match every requirement, as we value diverse perspectives and backgrounds.