Amazon’s Automated Marketing and Experiences (AME) organization is building the Internet’s largest-scale Search Marketing systems. The team is responsible for a number of business-critical systems that generate, target, measure, and optimize hundreds of millions of search engine ad placements and organic search listings (SERPs). We apply best-in-class digital marketing optimization techniques like search engine optimization (SEO), landing page optimization (LPO), and content optimization to enhance Amazon customer shopping journeys and effectively target them with optimized landing page experiences that satisfy their search intent. We routinely solve challenges related to large-scale distributed services, big data systems, and web search services. We build keyword management, data infrastructure, business performance management, and systems that drive organic search, content selection, creative optimization, and video/image-based marketing. These systems maximize returns through discovery of new keywords and products, landing page targeting efficiency, and customer experience improvement opportunities. Cutting-edge technology and algorithms including data mining, statistical modeling, and machine learning are at the core of our business. Search Marketing drives a large portion of Amazon’s business and represents a unique opportunity to drive impact on the company’s bottom line. With essentially full ownership of our own product roadmap, there is a large R&D component to our work, and strong engineering skills together with sound business understanding and an appetite for innovation are highly valued.
We are looking for a Sr. Technical Program Manager who is passionate about improving customer experiences and interactions with ads on external partners/vendors and is motivated by the prospects of multi-million dollar business returns and large-scale end-customer impact. Reinvent the customer experience and accelerate Ad supply growth by launching new products, ad formats, and automated tools for organic search, content selection, creative optimization, and video/image-based marketing, alongside Retail CX enhancements and the integration of ML/LLM to accelerate velocity and improve measurement and ad relevancy. You will manage complex programs spanning multiple science/engineering teams and organizational boundaries. You will engage with many different teams to remove friction during planning and delivery, while owning your program roadmap end to end. From ideation to execution, you will gather requirements, shape vision, and enable successful delivery. As a Sr TPM, you are a key decision maker—owning timelines, optimizing trade-offs, and managing stakeholder expectations.
The scope and scale of our work come with a high degree of ambiguity. You will need to balance customer needs with technical constraints and anticipate bottlenecks. You’ll partner with product management and technical leadership to identify company-wide opportunities in search advertising, including improving products and identifying new areas of investment. You will influence roadmaps across orgs and optimize delivery outcomes. As a technical leader, your influence will shape strategies across different Amazon organizations.
If you are a Think Big program leader with a passion for driving large-scale business impact through state-of-the-art Search advertising services, ML/LLM models, and onsite content/CX development on Amazon’s Retail website, apply now and be a key player in shaping the future of Amazon’s marketing strategy across advertising partners like Google, Microsoft, Meta, adMarketplace, TikTok, and Pinterest.
Key job responsibilities
- Create, prioritize, communicate, and execute roadmaps and project plans across organizations.
- Provide technical expertise and leadership throughout program lifecycles; influence engineering best practices.
- Demonstrate high ownership by partnering with business leaders and PMs to define strategic plans and program vision.
- Collaborate with advertising stakeholders to deliver shared goals across multiple teams.
- Communicate program updates concisely in written and verbal formats.
- Monitor trends and escalate risks; support business through automation and simplification of metrics and reporting.
- Deliver results in ambiguous environments by driving alignment, removing roadblocks, and creating clear paths to delivery.
- Define and translate program visions into customer-facing products, addressing pain points and enabling success.
A day in the life
As a Sr. Technical Program Manager in Search Marketing team, your day begins by aligning with cross-functional teams across product, science, and engineering to drive programs in organic search, content selection, creative optimization, and video/image-based marketing. You’ll review roadmap progress, resolve blockers, and ensure teams are tracking against delivery goals. Midday, you might lead a deep-dive with engineering leaders to evaluate the integration of LLMs into content generation workflows or define launch criteria for new video-based marketing capabilities. Later, you’ll engage with stakeholders from Google, Bing, or Meta to align on joint search advertising opportunities, and ensure external dependencies are on track. Throughout the day, you’ll provide status updates, manage trade-offs, and make high-judgment decisions to keep programs moving forward. You’ll end your day reviewing operational metrics, identifying risks, and preparing leadership updates that communicate program impact on Amazon’s marketing strategy and customer experience. Your work will directly shape how Amazon surfaces relevant content across billions of external and internal search interactions.- 5+ years of technical program management working directly with software engineering teams experience
- 7+ years of working directly with engineering teams experience
- 3+ years of software development experience
- Experience managing programs across cross functional teams, building processes and coordinating release schedules- 5+ years of project management disciplines including scope, schedule, budget, quality, along with risk and critical path management experience
- Experience managing projects across cross functional teams, building sustainable processes and coordinating release schedules
- Experience defining KPI's/SLA's used to drive multi-million dollar businesses and reporting to senior leadership
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