Dutch Pet is on a mission to increase access and care to pets across the country, delivering relief to both pets and their pet parents by connecting them virtually with vets across the country.
We are excited about tackling the hard problems in an effort to help every dog and cat live their happiest possible life. As the only veterinary telemedicine service that can write prescriptions for our customers virtually, we’re uniquely positioned to actually solve the issues of our customers. A recent customer review put it best “Dutch was the only site that would diagnose and prescribe meds as well as ship the meds”.
We have world class investors in Forerunner Ventures, Eclipse Venture Capital, and Bling Capital. We have an experienced team who have built successful startups from the ground up (Hims, Plushcare, Nasty Gal) as well as helped grow successful enterprises (Trip Advisor, Walmart). Dutch has recently been featured in TechCrunch, Forbes, Wired, and Modern Retail.
About the Role
As our SEM Coordinator, you’ll play a key role in the day-to-day management and optimization of our paid search campaigns. You’ll work closely with our SEM Manager and growth team to support campaign builds, monitor performance, and help uncover opportunities to improve efficiency and scale.
Requirements
- Assist in the setup, execution, and optimization of Google Ads and Bing Ads campaigns (Search, Performance Max, Display, Shopping, Remarketing, etc)
- Conduct keyword research and negative keyword management
- Write and test ad copy variations based on performance insights
- Help manage and improve landing page performance through testing
- Monitor campaign performance and support daily/weekly/monthly reporting
- Track conversions, build audiences, track competitive insights and ensure accurate attribution
- Daily management of all campaigns to ensure they are hitting KPIs for the business and maintain a strong QS
Qualifications
- 2–3 years of hands-on SEM experience
- Deep knowledge of Adwords
- Experience analyzing performance data and building reports to share daily campaign performance, competitive insights and more
- Strong attention to detail and ability to follow process while managing multiple campaigns and budgets
