Content Lead

Who you are

You have a proven track record in content leadership, with at least one previous role that demonstrates your ability to guide a team towards a shared vision. Your experience in a product-led company or app environment equips you with the insights needed to understand user needs and preferences. You excel in a collaborative setting, working closely with cross-functional teams that include content creators, product managers, and medical professionals. Your passion for health and wellness drives your commitment to creating content that resonates with users and enhances their experience. You possess strong communication skills, allowing you to inspire and motivate your team while also listening to their ideas and feedback. You are adaptable and open to learning, ready to embrace new challenges in the ever-evolving landscape of digital health.

Desirable

Experience in the health and fitness sector is a plus, as it provides you with a deeper understanding of the audience you will be serving. Familiarity with AI-powered content strategies or clinically backed health information can set you apart as a candidate. You are comfortable with data-driven decision-making, using analytics to inform your content strategies and measure engagement success. A background in user experience design or content marketing can also enhance your ability to create compelling and effective content.

What you'll do

As the Content Lead at Flo Health, you will spearhead the development of innovative in-app content that drives user engagement and retention. You will collaborate with a talented team of content creators, product managers, and medical experts to ensure that the content is not only engaging but also accurate and beneficial for users. Your role will involve understanding user behavior and preferences, allowing you to tailor content that meets their needs and enhances their experience with the app. You will lead brainstorming sessions to generate fresh content ideas and oversee the execution of content strategies that align with the company's mission of improving female health. You will also analyze user feedback and engagement metrics to continuously refine and improve the content offerings. Your leadership will foster a culture of creativity and collaboration within the team, encouraging members to share their insights and contribute to the overall vision. You will play a crucial role in shaping how users interact with the app, ensuring that the content not only informs but also empowers them to take charge of their health.

What we offer

Flo Health provides a supportive and inclusive work environment where diversity is celebrated. You will have access to a range of health, pension, and wellbeing perks designed to support your personal and professional growth. The company values merit and skill in its hiring process, ensuring that all team members feel valued and respected. You will be part of a mission-driven organization that is dedicated to making a positive impact on women's health worldwide. With opportunities for professional development and a collaborative team culture, Flo Health is committed to helping you succeed in your role and grow in your career.