Senior Brand Manager

Who you are

You have a strong background in brand management, with at least 5 years of experience in shaping brand narratives and driving engagement strategies. You understand the importance of storytelling in healthcare and can translate complex ideas into relatable messages that resonate with diverse audiences. Your experience includes developing creative campaigns that not only enhance brand visibility but also foster community engagement and loyalty. You are adept at analyzing market trends and consumer insights to inform your strategies, ensuring that your approach is data-driven and impactful. You thrive in collaborative environments, working closely with cross-functional teams to align brand initiatives with overall business goals. You are passionate about improving the healthcare experience for patients and providers alike, and you believe in the power of a strong brand to drive change.

Desirable

Experience in the healthcare sector is a plus, as it gives you a deeper understanding of the challenges and opportunities within the industry. Familiarity with digital marketing tools and analytics platforms will enhance your ability to measure the success of your campaigns and make data-informed decisions. A creative mindset combined with strategic thinking will set you apart, allowing you to innovate while staying aligned with Zocdoc's mission.

What you'll do

In this role, you will be responsible for shaping the brand narrative of Zocdoc, ensuring that it reflects the humanity of healthcare and the value of partnerships with providers. You will lead the development of creative campaigns that engage both patients and healthcare providers, using storytelling to highlight the benefits of Zocdoc's services. Your work will involve collaborating with marketing, product, and community teams to create cohesive messaging that resonates across various channels. You will analyze brand performance metrics to refine strategies and ensure that Zocdoc remains a trusted name in healthcare. Additionally, you will engage with the community through events and partnerships, strengthening Zocdoc's reputation and fostering loyalty among users. Your contributions will directly impact how providers and patients perceive Zocdoc, driving affinity and engagement.

What we offer

At Zocdoc, you will be part of a mission-driven team that is dedicated to transforming the healthcare experience. We offer a collaborative work environment where your ideas are valued and your contributions make a difference. You will have opportunities for professional growth and development, working alongside talented individuals who are passionate about improving healthcare. We believe in a culture of inclusivity and support, ensuring that every team member feels empowered to succeed. Join us in our mission to give power back to patients and make healthcare work for everyone.