Figma is growing our team of passionate creatives and builders on a mission to make design accessible to all. Figma’s platform helps teams bring ideas to life—whether you're brainstorming, creating a prototype, translating designs into code, or iterating with AI. From idea to product, Figma empowers teams to streamline workflows, move faster, and work together in real time from anywhere in the world. If you're excited to shape the future of design and collaboration, join us!

As we continue to expand in Japan, we’re looking for a Marketing Manager to lead our marketing efforts across the country and drive strategic initiatives focused on lead generation and revenue growth. In this role, you’ll develop and implement comprehensive demand generation and field marketing strategies to effectively reach, engage, and convert our Mid-Market and SMB audiences.

You’ll collaborate closely with our Sales organization to drive pipeline growth, while also partnering with Product Marketing, Brand, Paid Marketing, and the Design & Developer Advocate teams to ensure marketing programs are cohesive, impactful, and aligned to Figma’s global vision.

This is a full-time role based in Figma’s Tokyo Hub.

What you'll do at Figma:

Set the Demand Gen and Field Marketing Strategy: Build and execute localized demand generation and field marketing programs for Japan to support overarching international marketing goals
Focus on driving brand awareness, pipeline generation (SAO + PG), and campaign ROI
Partner with Sales: Work closely with Japan’s Commercial Sales (SMB + Mid-Market) teams to create integrated campaigns that align to business priorities—helping generate qualified leads and accelerate deal velocity
Localized Campaign Execution: Develop Japan-specific campaigns, messaging, and narratives that resonate with local audiences and drive meaningful engagement across digital, event, and media channels
Global Collaboration: Partner with regional and global marketing teams to adapt global initiatives for the Japanese market, ensuring alignment while optimizing for local impact
Performance Tracking and Budget Management: Build strong measurement frameworks and manage campaign budgets to track performance, analyze ROI, and continuously optimize spend and channel mix

We'd love to hear from you if you have:

5+ years of B2B marketing experience in Japan, ideally within SaaS or technology companies
Proven success in developing and executing full-funnel demand generation strategies for SMB and Mid-Market segments, with deep understanding of the digital marketing mix and how to leverage paid, owned, and earned channels to scale growth in Japan
Experience in field marketing and events, including planning, execution, and optimization for measurable impact
Strong stakeholder management skills: you can align sales, product, and marketing teams across different regions and priorities. You think long-term, anticipate challenges, and bring people together to deliver results. Ability to work with global and local stakeholders
Native-level Japanese and business-level English communication skills

At Figma, one of our values is Grow as you go. We believe in hiring smart, curious people who are excited to learn and develop their skills. If you’re excited about this role but your past experience doesn’t align perfectly with the points outlined in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

At Figma we celebrate and support our differences. We know employing a team rich in diverse thoughts, experiences, and opinions allows our employees, our product and our community to flourish. Figma is an equal opportunity workplace - we are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity/expression, veteran status, or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

We will work to ensure individuals with disabilities are provided reasonable accommodation to apply for a role, participate in the interview process, perform essential job functions, and receive other benefits and privileges of employment. If you require accommodation, please reach out to accommodations-ext@figma.com. These modifications enable an individual with a disability to have an equal opportunity not only to get a job, but successfully perform their job tasks to the same extent as people without disabilities.

Examples of accommodations include but are not limited to:

Holding interviews in an accessible location
Enabling closed captioning on video conferencing
Ensuring all written communication be compatible with screen readers
Changing the mode or format of interviews

To ensure the integrity of our hiring process and facilitate a more personal connection, we require all candidates keep their cameras on during video interviews. Additionally, if hired you will be required to attend in person onboarding.

By applying for this job, the candidate acknowledges and agrees that any personal data contained in their application or supporting materials will be processed in accordance with Figma's Candidate Privacy Notice.

About Figma

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🎁 Benefits

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Regional Marketing Manager (Tokyo, Japan)

Skills & Technologies

Job Description

We'd love to hear from you if you have:

Interested in this role?