Events Marketing Manager

Who you are

You have 5–10 years of experience in events marketing, particularly focused on building pipeline-generating programs for enterprise audiences. You understand how to create elevated and memorable event experiences that differentiate a brand and capture the attention of senior buyers. Your hands-on approach allows you to manage everything from intimate executive dinners to large-scale flagship events, ensuring each experience is unique and impactful.

You are skilled in collaborating cross-functionally, particularly with Sales, Growth, and Product Marketing teams. Your ability to partner deeply with these teams amplifies the impact of your events, aligning them with broader marketing strategies and sales goals. You thrive in environments that require creativity and strategic thinking, and you are adept at selecting the right events to maximize engagement and pipeline generation.

Your experience includes executing various types of events, such as roadshows, partner events, and webinars, and you have a proven track record of driving results through these initiatives. You are detail-oriented and understand the logistics involved in planning and executing successful events, ensuring that every aspect is meticulously managed.

You are passionate about the intersection of marketing and technology, particularly in how AI is transforming the landscape. You stay informed about industry trends and are eager to leverage new technologies to enhance event experiences. Your ability to adapt and innovate is key to your success in this role.

Desirable

Experience in a startup environment is a plus, as is familiarity with AI and its applications in marketing. You may also have a background in digital marketing, which complements your event marketing expertise.

What you'll do

In this role, you will own the planning and execution of a variety of events aimed at generating enterprise pipeline. You will work closely with the Sales team to identify the right events that align with business objectives and target audiences. Your responsibilities will include designing unique event experiences that resonate with senior buyers and create lasting impressions.

You will manage the logistics of each event, ensuring that all details are executed flawlessly. This includes coordinating with vendors, managing budgets, and overseeing event promotion to maximize attendance and engagement. You will also analyze the effectiveness of each event, using data to inform future strategies and improve outcomes.

Collaboration is key in this role, as you will partner with various teams to amplify the impact of your events. You will work with the Growth and Product Marketing teams to ensure that messaging is consistent and aligned with overall marketing strategies. Your ability to communicate effectively and build relationships will be essential to your success.

You will also stay abreast of industry trends and innovations in event marketing, particularly those related to AI and technology. Your insights will help shape the direction of Scrunch's event strategy, ensuring that the company remains at the forefront of marketing innovation.

What we offer

At Scrunch, you will be part of a dynamic and innovative team that is shaping the future of marketing. We offer a collaborative work environment where your ideas and contributions are valued. You will have the opportunity to work with leading brands and make a significant impact on their marketing strategies.

We believe in fostering a culture of growth and development, providing opportunities for you to expand your skills and advance your career. Our commitment to diversity and inclusion means that we welcome individuals from all backgrounds and experiences, creating a rich and vibrant workplace.

Join us at Scrunch and be part of a mission-driven company that is transforming the way brands connect with their audiences in an AI-first world.