Performance marketing that drives measurable results
Directive, headquartered in Irvine, California, is a leading performance marketing agency specializing in SEO, PPC, and content marketing. With a focus on driving measurable results, Directive serves over 500 clients, including notable brands like 1-800-Contacts and ADP. The company has raised $10M ...
Directive offers competitive salaries, equity options, unlimited PTO, and a flexible remote work policy. Employees also benefit from a learning budget...
Directive fosters a results-driven culture that emphasizes transparency and collaboration. The company values data-driven decision-making and encourag...
Directive Consulting • Remote - Mexico
Directive Consulting is seeking a Paid Media Strategist to oversee and lead Paid Media accounts for SaaS and Tech companies. You'll create and manage custom client strategies using Google Ads and analytics tools. This role requires experience in performance marketing and client communication.
You have a strong background in performance marketing, particularly in managing paid media campaigns for SaaS and Tech companies. With a focus on SQLs and customer generation, you understand the nuances of digital marketing strategies that drive results. You excel in client communication, ensuring that you maintain strong relationships while delivering high-quality strategies tailored to their needs. Your experience includes creating, maintaining, and optimizing budgets for paid media campaigns across various channels, demonstrating your ability to manage resources effectively. You are familiar with CRM systems and understand the importance of accurate lead routing to maximize client success. Your knowledge of programmatic campaigns allows you to leverage advanced marketing techniques to enhance client performance.
In this role, you will oversee a collection of Paid Media accounts, serving as the primary point of contact for clients. You will be responsible for creating and managing custom strategies that align with client goals, ensuring that all deliverables are met on time and to a high standard. Weekly communication with vendors and operational partners will be essential to maintain alignment on tasks and quality of work. You will drive referrals through your professional network, enhancing the agency's reputation and client base. Each quarter, you will build strategies that reflect the unique positioning and value propositions of your clients, ensuring they hit their SQL targets consistently. Your role will also involve analyzing campaign performance and making data-driven decisions to optimize results continually. You will work closely with internal stakeholders to ensure that all aspects of the paid media strategy are executed effectively and efficiently.
At Directive, we prioritize a people-first culture, fostering diversity and inclusion within our team. We provide opportunities for professional growth and development, encouraging you to expand your skills in performance marketing. You will be part of a collaborative environment where your contributions directly impact client success and agency growth. We offer competitive compensation and benefits, along with a flexible remote work arrangement that allows you to balance your professional and personal life effectively.
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