Senior Product Manager, Ads

Who you are

You have 5+ years of experience in product management, ideally within the tech or entertainment sectors — you've successfully led product initiatives from concept to launch, demonstrating your ability to drive projects forward. Your strong communication skills enable you to collaborate effectively with cross-functional teams, ensuring that all stakeholders are aligned and informed throughout the product development process.

You possess a high level of customer obsession — you understand the importance of creating products that resonate with users and enhance their experiences. Your technical judgment is well-honed, allowing you to make informed decisions that balance user needs with business objectives. You thrive in environments where you can operate independently, taking ownership of your projects and driving them to completion.

Your experience includes building scalable processes and products — you know how to create systems that can grow with the company and adapt to changing market conditions. You are comfortable working with data and metrics, using them to inform your decisions and measure the success of your initiatives.

Desirable

Experience in the advertising or media industry is a plus, as it gives you a deeper understanding of the challenges and opportunities in this space. Familiarity with digital marketing strategies and tools will help you navigate the complexities of ad products effectively.

What you'll do

As a Senior Product Manager on the Ads team at Twitch, you will have end-to-end ownership of the advertising products that connect streamers with brands. Your role will involve defining the product vision and strategy, ensuring that it aligns with Twitch's overall mission to empower live communities. You will work closely with engineering, design, and marketing teams to bring your product ideas to life, overseeing the entire development process from ideation to launch.

You will conduct user research to gather insights into streamer and viewer needs, using this information to inform product features and enhancements. Your ability to analyze data will be crucial in measuring the effectiveness of advertising experiences and making data-driven decisions to optimize performance.

Collaboration is key in this role — you will partner with various teams across the organization to ensure that the advertising products meet compliance standards and deliver value to both streamers and advertisers. You will also be responsible for communicating product updates and strategies to stakeholders, ensuring transparency and alignment across the company.

What we offer

Twitch offers a competitive salary range of $136,100—$235,200 USD per year, reflecting the importance of this role within the organization. You will be part of a vibrant company culture that values collaboration and innovation, working alongside passionate individuals who are dedicated to enhancing the Twitch experience for users worldwide. We encourage you to apply even if your experience doesn't match every requirement, as we value diverse perspectives and backgrounds.