Manager, Growth Content Marketing, Spend

Who you are

You have a strong background in content marketing, with at least 5 years of experience in developing and executing marketing strategies that drive growth and engagement. Your analytical skills allow you to measure the effectiveness of campaigns and make data-driven decisions that enhance performance. You are comfortable using AI tools to optimize content and improve efficiency in your marketing efforts. Collaboration is key for you; you thrive in team environments and enjoy working closely with cross-functional teams to achieve common goals.

You bring a creative mindset to the table, always looking for innovative ways to engage audiences and tell compelling stories about the brand. Your experience in the financial technology sector is a plus, as it gives you insights into the unique challenges and opportunities in this space. You are motivated by results and have a track record of successfully driving user acquisition and retention through effective content strategies.

Desirable

Experience in a fast-paced startup environment is highly valued, as is familiarity with global markets and diverse audiences. You are adaptable and can pivot strategies based on market trends and user feedback. A passion for technology and finance will help you connect with the mission of Airwallex and contribute to its growth.

What you'll do

In this role, you will lead the growth content marketing initiatives at Airwallex, focusing on creating and implementing strategies that resonate with our target audience. You will collaborate with product, sales, and engineering teams to ensure that our messaging aligns with our overall business objectives. Your responsibilities will include developing content that educates and engages users, optimizing existing content for SEO, and leveraging analytics to refine our approach.

You will also be responsible for managing a team of content creators, providing guidance and support to help them produce high-quality work that meets our standards. Regularly analyzing campaign performance and user engagement metrics will be crucial to your success, allowing you to iterate on strategies and improve outcomes continuously.

Additionally, you will stay updated on industry trends and competitor activities, using this knowledge to inform your content strategy and ensure that Airwallex remains a leader in the fintech space. You will have the opportunity to experiment with new formats and channels, including video, podcasts, and social media, to reach our audience effectively.

What we offer

At Airwallex, we offer a dynamic work environment where innovation is encouraged, and your contributions can make a significant impact. You will be part of a diverse team that values collaboration and creativity, working together to build the future of global payments. We provide competitive compensation and benefits, including opportunities for professional development and growth within the company. Join us and be part of a mission-driven organization that is transforming the way businesses manage their finances globally.