GTM Engineer - Demand Generation

Who you are

You have a strong background in demand generation with at least 3-5 years of experience in executing multi-channel marketing programs — you've successfully managed campaigns across various platforms and understand how to optimize them for maximum impact. Your analytical skills are top-notch, allowing you to interpret data and derive actionable insights that drive pipeline growth.

You are proficient in tools like Google Analytics and Google Ads, and you have experience with email marketing and account-based marketing (ABM) strategies — you know how to leverage these tools to nurture leads and convert them into opportunities. Your creativity shines through in your ability to develop compelling marketing content and campaigns that resonate with target audiences.

You thrive in a fast-paced environment and are comfortable juggling multiple projects simultaneously — your organizational skills ensure that you meet deadlines while maintaining a high standard of quality in your work. You are a collaborative team player who enjoys working with cross-functional teams, including sales and product, to align marketing strategies with business goals.

Desirable

Experience with marketing automation tools and CRM systems is a plus — you understand how to integrate these systems to streamline processes and improve efficiency. Familiarity with data visualization tools can also enhance your ability to present insights effectively to stakeholders.

What you'll do

As a Demand Generation GTM Engineer at HackerRank, you will be responsible for executing and optimizing multi-channel demand programs — this includes managing paid social campaigns, orchestrating ABM plays, and overseeing email nurture strategies. You will analyze campaign data to identify trends and opportunities for improvement, ensuring that every touchpoint effectively converts interest into qualified leads.

You will collaborate closely with the Growth Marketing team to develop creative assets and manage budgets — your role will involve coordinating with various stakeholders to ensure that marketing initiatives align with overall business objectives. You will also be tasked with tracking and reporting on campaign performance, using your analytical skills to make data-driven decisions that enhance the effectiveness of marketing efforts.

Your ability to juggle timelines, audience lists, and bid strategies will be crucial as you work to maximize the impact of demand generation initiatives — you will be the driving force behind turning marketing strategies into actionable pipeline growth. You will also contribute to the continuous improvement of marketing processes, sharing insights and best practices with the team to foster a culture of learning and innovation.

What we offer

At HackerRank, you will be part of a dynamic team that values creativity, analytics, and collaboration — we offer a supportive environment where you can grow your skills and make a significant impact on our go-to-market success. You will have the opportunity to work with leading companies and contribute to the development of innovative solutions that help organizations hire the best talent.

We provide competitive compensation and benefits, along with opportunities for professional development — we encourage you to apply even if your experience doesn't match every requirement, as we value diverse perspectives and backgrounds. Join us in our mission to transform the way companies hire developers and nurture a community of skilled professionals.