AEO & GEO Marketing Manager

Who you are

You have a strong background in growth marketing, particularly in B2B environments, with a focus on user acquisition strategies. Your experience includes working with analytics and reporting software, allowing you to make data-driven decisions that enhance marketing performance. You possess professional proficiency in English, enabling you to communicate effectively across teams and with stakeholders. Your familiarity with NLP and vector search technologies positions you well to leverage AI capabilities in marketing efforts. You have a solid understanding of SEO principles and have successfully implemented strategies that drive organic traffic and improve search visibility.

Desirable

You bring in-house experience in B2B SEO and LLM optimization, which is crucial for this role. Your background in the payments, billing, accounting, tax, or fintech industries gives you an edge in understanding the unique challenges and opportunities in these sectors. You are comfortable gathering and analyzing data using SQL, which helps you track performance metrics and optimize campaigns effectively. A bachelor's degree or equivalent experience complements your practical knowledge in the field.

What you'll do

In this role, you will lead the AEO & GEO Search Marketing initiatives at Stripe, focusing on enhancing user acquisition through innovative marketing strategies. You will develop and execute a comprehensive roadmap of activities and experiments aimed at improving LLM Search performance. Your responsibilities will include optimizing search channels and integrating AI capabilities to enhance the overall effectiveness of marketing efforts. You will collaborate closely with cross-functional teams, including growth, creative, and analytics, to ensure alignment and maximize impact.

You will spearhead efforts to improve agent experience and drive revenue through self-serve and sales motions. Your role will involve analyzing performance data to identify trends and insights that inform future marketing strategies. You will also be responsible for reporting on the effectiveness of campaigns and making recommendations for improvements based on your findings. Your ability to work with various AI platforms, such as ChatGPT and Google AI, will be essential in driving innovative marketing solutions.

What we offer

At Stripe, you will have the opportunity to work in a dynamic and collaborative environment where your contributions directly impact the company's growth. We offer competitive compensation and benefits, along with a culture that values innovation and creativity. You will be part of a team that is dedicated to increasing the GDP of the internet, making a meaningful difference in the global economy. We encourage you to apply even if your experience doesn't match every requirement, as we value diverse perspectives and backgrounds.