The family safety app that keeps you connected
Life360 is a leading location-sharing app designed for families, headquartered in East San Mateo, CA. The platform enables over 30 million users to share their locations, communicate through group messaging, and access roadside assistance. After going public in 2019, Life360 has raised $117.3 millio...
Life360 offers industry-leading compensation, hybrid working options in central London, generous holiday policies, bi-annual company retreats, and com...
Life360 fosters a family-oriented culture that emphasizes safety and connectivity. The company prioritizes user privacy and security, with a focus on ...
Life360 • Remote, USA
Life360 is seeking a Senior Integrated GTM Planner to oversee marketing planning and operations. You'll work cross-functionally to align strategies and processes with company objectives. This role requires strong organizational skills and experience in marketing operations.
You have a strong background in marketing operations with at least 5 years of experience in planning and executing marketing strategies. You excel in cross-functional collaboration and have a keen understanding of how to align marketing initiatives with broader company goals. Your analytical mindset allows you to assess performance metrics and adjust strategies accordingly. You are comfortable working in a remote-first environment and thrive in a culture that values diversity and inclusion. You are proactive and take initiative in identifying opportunities for improvement within marketing processes.
In this role, you will be responsible for leading the marketing planning process, ensuring that all marketing activities are aligned with Life360's strategic objectives. You will collaborate with various teams, including product, sales, and customer success, to develop comprehensive marketing plans that drive user engagement and retention. You will oversee budgeting and resource allocation for marketing initiatives, ensuring that all projects are executed efficiently and effectively. Your role will also involve monitoring the performance of marketing campaigns, analyzing data to derive insights, and making recommendations for future strategies. You will play a key role in fostering a culture of collaboration and innovation within the marketing team, encouraging team members to share ideas and best practices.
Life360 offers a remote-first work environment, allowing you to work from anywhere in the United States. You will be part of a dynamic team that is dedicated to making a positive impact on families' lives through innovative technology. We provide competitive compensation and benefits, including health insurance, retirement plans, and opportunities for professional development. Our culture emphasizes work-life balance and supports employees in their personal and professional growth. Join us in our mission to keep families connected and safe.
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