Director, Customer Lifecycle Marketing

Who you are

You have extensive experience in customer lifecycle marketing, ideally with a focus on technology or SaaS industries. You understand the importance of data-driven decision-making and have a proven track record of developing strategies that enhance customer engagement and loyalty. Your leadership style fosters collaboration and innovation, empowering your team to achieve their best work. You are adept at analyzing customer journeys and identifying opportunities for improvement, ensuring that every touchpoint adds value to the customer experience. You are passionate about creating exceptional customer experiences and have a strong understanding of marketing best practices across various channels. You are comfortable working in a fast-paced environment and can adapt strategies based on evolving customer needs and market trends.

What you'll do

In this role, you will define and lead Samsara's global strategy for customer lifecycle marketing, focusing on engaging customers from onboarding to advocacy. You will guide a team of lifecycle marketers, ensuring they work towards a unified vision that deepens customer value and strengthens loyalty. You will build a long-term roadmap for customer lifecycle initiatives, establishing scalable programs and frameworks that deliver exceptional customer experiences. You will collaborate with cross-functional teams to align marketing strategies with product development and customer support efforts. Your role will involve analyzing customer data to inform marketing strategies and measure the effectiveness of campaigns. You will also be responsible for developing best practices and guidelines for customer engagement, ensuring consistency across all marketing efforts. You will lead initiatives that drive customer retention and growth, leveraging insights to optimize the customer journey and enhance overall satisfaction.

What we offer

At Samsara, you will be part of a pioneering company that is transforming physical operations through IoT technology. We offer a collaborative work environment where your contributions will have a meaningful impact on our customers and the industries we serve. You will have the autonomy to shape marketing strategies and the support of a talented team. We provide competitive compensation and benefits, along with opportunities for professional growth and development. Join us in our mission to improve the safety, efficiency, and sustainability of physical operations worldwide.