Director, Demand Generation

Who you are

You have a proven track record in demand generation with at least 5 years of experience in a leadership role — you've successfully driven marketing strategies that resulted in measurable growth and engagement. Your expertise in interpreting complex data allows you to translate insights into actionable marketing plans that resonate with target audiences.

You are proficient with marketing automation and CRM platforms, particularly Marketo and Salesforce — your hands-on experience with these tools enables you to optimize campaigns effectively and track performance metrics. You possess excellent leadership skills, fostering a collaborative environment that encourages creativity and innovation among your team members.

Your communication skills are top-notch — you can articulate complex ideas clearly and persuasively to stakeholders at all levels. You thrive in a fast-paced environment and are adept at managing multiple projects simultaneously while maintaining a keen eye for detail.

Desirable

Experience in the technology sector is a plus, as it gives you a deeper understanding of the challenges and opportunities in this space. Familiarity with data-driven marketing strategies and a strong analytical mindset will set you apart in this role.

What you'll do

As the Director of Demand Generation at Workato, you will lead the development and execution of comprehensive marketing strategies aimed at driving user acquisition and engagement. You will collaborate closely with cross-functional teams, including sales and product management, to ensure alignment on goals and messaging.

You will analyze market trends and customer insights to identify opportunities for growth — your ability to interpret data will guide your decisions and help shape the direction of marketing initiatives. You will oversee the implementation of marketing automation tools, ensuring that campaigns are optimized for performance and ROI.

Your role will involve mentoring and developing a team of marketing professionals — you will provide guidance and support to help them achieve their individual and team goals. You will also be responsible for managing the marketing budget, ensuring that resources are allocated effectively to maximize impact.

What we offer

At Workato, we believe in fostering a flexible and trust-oriented culture that empowers everyone to take full ownership of their roles. We offer a vibrant work environment with a multitude of benefits designed to support your well-being both inside and outside of work. You will have the opportunity to work with a talented team that is passionate about innovation and making a difference in the industry.

For California applicants, the pay for this role may range between $165,000 - $183,000 plus variable, benefits, perks, and equity. We encourage you to apply even if your experience doesn't match every requirement — we value diverse perspectives and are committed to building a team that reflects the communities we serve.