Brand Marketing Manager

Who you are

You have a strong background in brand marketing, with experience leading integrated marketing campaigns that resonate with diverse audiences. Your collaborative spirit allows you to work effectively with cross-functional teams, ensuring that all marketing initiatives align with the company's strategic goals. You are data-driven, using analytics to inform your decisions and optimize campaign performance. You thrive in a dynamic environment where you can innovate and drive brand awareness. Your ability to manage budgets and oversee creative development is complemented by your understanding of both digital and traditional media landscapes. You are passionate about building an iconic brand and have a keen eye for detail in executing marketing strategies.

Desirable

Experience in the transportation or technology sectors is a plus, as is familiarity with performance reporting and market analysis. You are comfortable working with internal media teams and external agencies to maximize the impact of marketing initiatives. A background in managing experiential marketing and partnerships will set you apart as a candidate.

What you'll do

In this role, you will lead the development and execution of integrated brand marketing campaigns, focusing on priority markets across the US. You will be responsible for managing cross-functional teams to ensure that marketing programs are executed effectively and deliver measurable results. Your role will involve overseeing daily operations and budgets, ensuring that all initiatives are aligned with Lyft's brand strategy. You will drive performance reporting in coordination with internal media teams and agencies, using insights to innovate and refine marketing strategies. You will also concept and execute various marketing programs, including brand and social campaigns, as well as experiential marketing initiatives. Your leadership will be crucial in monitoring business impact in each market, ensuring that Lyft's marketing efforts resonate with riders and drivers alike.

What we offer

Lyft fosters a work environment where all team members belong and have the opportunity to thrive. You will be part of a team that is dedicated to building an iconic brand and making a meaningful impact in the transportation industry. The company values collaboration and innovation, providing you with the resources and support needed to succeed in your role. Lyft is committed to your professional growth and development, offering opportunities to expand your skills and advance your career within the organization. You will have the chance to work on exciting marketing initiatives that shape the future of transportation, all while being part of a mission-driven company that prioritizes connection and service.