Senior Account Based Marketing (ABM) Manager

Who you are

You have a strong background in account-based marketing, ideally with experience in the healthcare or technology sectors. You understand the nuances of targeting enterprise clients and have a proven track record of developing successful marketing strategies that drive engagement and conversion. Your collaborative spirit allows you to work effectively with cross-functional teams, including sales and product development, to align marketing efforts with business objectives. You are data-driven, using analytics to inform your decisions and optimize campaigns for maximum impact. You thrive in a hybrid work environment and are comfortable with both remote collaboration and in-person meetings. You are passionate about making a difference in the healthcare space and are eager to contribute to a mission-driven organization.

Desirable

Experience with marketing automation tools and CRM systems is a plus, as is familiarity with data analytics platforms. You may have a background in digital marketing or content creation, which can enhance your ability to craft compelling narratives that resonate with target audiences. A strong understanding of the healthcare landscape and the challenges faced by providers can set you apart in this role.

What you'll do

As the Senior Account Based Marketing (ABM) Manager at Truveta, you will be responsible for developing and executing targeted marketing strategies aimed at key enterprise accounts. You will collaborate closely with the sales team to identify high-value targets and create personalized marketing campaigns that address their specific needs and pain points. Your role will involve analyzing market trends and customer data to refine your approach and ensure that your efforts are aligned with the overall business strategy. You will also be tasked with measuring the effectiveness of your campaigns, using insights to continuously improve and adapt your strategies. In addition, you will play a key role in fostering relationships with stakeholders across the organization, ensuring that marketing initiatives support broader company goals.

What we offer

Truveta offers a flexible hybrid work model, allowing you to balance remote work with in-person collaboration. You will be part of a mission-driven team that values diversity and encourages innovative thinking. The company is committed to professional development, providing opportunities for growth and advancement within the organization. You will have the chance to work on meaningful projects that have a real impact on healthcare outcomes, contributing to a vision of saving lives with data. Truveta also emphasizes a supportive work culture, where employees are encouraged to share ideas and collaborate to solve complex challenges in the health data space.