Staff Content Designer

S'more about the team

As a Staff Content Designer on our team at HelloFresh, you’ll be instrumental in creating customer-centered experiences that convert prospects into loyal customers. You’ll work closely with cross-functional teams—Product, Design, Engineering, and Data—to drive initiatives within the activation and conversion funnels. This role combines strategic thinking with hands-on content creation, giving you the chance to shape the future of customer acquisition.

Lettuce share what this role will be responsible for

• Enhance conversion experiences: Craft intuitive, seamless copy that communicates HelloFresh’s value, helping customers feel confident and informed.
• Lead experimentation and insights: Collaborate on A/B testing and use data insights to refine and personalize content across the customer journey.
• Champion UX writing standards: Ensure consistent, engaging communication by championing HelloFresh’s tone of voice and style guidelines across touchpoints.
• Define content strategy and systems: Develop content frameworks, modular systems, and service levels to support diverse product needs, balancing speed with quality.
• Collaborate for customer-centric outcomes: Partner with UX Research, Product, and Engineering to validate copy and turn insights into actionable content strategies.
• Support multi-brand communication: Tailor content for HelloFresh’s different brands, ensuring messages resonate with distinct audiences and drive conversions.
• All other duties, as assigned

Sound a-peeling? Here's what we're looking for

• 7+ years of experience in UX writing, content design, or a related field, ideally focused on conversion, growth, or engagement content. Bonus points for experience with localization, foundations, accessibility, or content quality assurance.
• A strong portfolio showcasing user-centric content for digital products; experience in e-commerce or subscription models is a plus
• Proven ability to lead and innovate in content strategy and content systems for scalable impact
• Excellent communication skills and attention to detail, with an eye for upholding brand standards
• Experience in experimentation, A/B testing, and iterative design processes to optimize the user experience
• Fluency in English, along with proficiency in design tools like Figma and familiarity with agile environments.
• At HelloFresh, we value diverse experiences and welcome applications even if all qualifications aren’t met. If you’re passionate about UX writing and customer experience, we’d love to hear from you.

Let’s cut to the cheese, this is why you'll love it here

• Box Discount - Amazing discounts on 1 box per week! 75% discount on weekly HelloFresh and Chefs Plate meal kits AND 50% off weekly Factor meal box.
• Health & Wellness - Health & Dental benefits from day 1, a Health Spending Account, unlimited access to the Headspace app to meet your self-care needs, and 25% discount on GoodLife fitness memberships!
• Vacation & PTO - Time off is also an important part of self-care! We offer generous vacation and PTO to help you create a good work-life balance. 
• Family Benefits - A parental leave top-up program for expectant parents.
• Growth & Development - We support your career progression and invest in your continued learning through experiences and initiatives owned by our dedicated L&D team
• Work Hard & Have Fun - From team socials to engaging company days, you’ll have plenty of opportunity to experience the fun!
• Diversity & Inclusion Initiatives - With impactful ERG’s like FreshPride, Women Empowered and LIMES, we are committed to our diversity, equity & inclusion efforts.
• Food Puns - this one is kind of a big dill if you haven’t already noticed. We even have some punny meeting room names!

Flexible Hybrid Approach

At HelloFresh, we know that flexible work arrangements are essential in enabling you to do your best work, while balancing your personal and life needs. Offering remote work flexibility, along with the opportunity to interact and collaborate in the office are all a part of creating a great employee experience. 

To meet these needs, we are pleased to provide Flexible Hybrid work. Flexible Hybrid is a people-first approach that is based on choice, trust, personalization, and empowers teams to choose when and how often they work from the office and work from home, in addition to team days and company days. This means a minimum of 2 days in office per week, with most teams in office between 2-3 days a week.

#LI-HYBRID

HelloFresh Canada uses AI-integrated technology to help us process and evaluate applications more efficiently. This includes tools that screen and assess candidate qualifications based on the requirements for this role. While these tools assist our workflow, all final selection decisions are made by our hiring team.

This is a posting for an existing vacancy. We are actively seeking to fill this position.