Senior Product Marketing Manager - Fintechs & Marketplace

Who you are

You have 5+ years of experience in product marketing, particularly within the fintech or marketplace sectors — you understand the unique challenges and opportunities these markets present and have a proven track record of driving product adoption and growth. Your strategic mindset allows you to develop effective go-to-market plans that resonate with target audiences, ensuring alignment between product capabilities and customer needs.

You are skilled in market research and analysis — you can identify trends and insights that inform product positioning and messaging. Your ability to collaborate closely with cross-functional teams, including product management and sales, enables you to create cohesive marketing strategies that drive results. You thrive in fast-paced environments and are comfortable taking ownership of projects from inception to execution.

Your communication skills are exceptional — you can articulate complex concepts clearly and persuasively to diverse stakeholders. You are passionate about solving customer problems and are committed to delivering value through innovative marketing initiatives. You understand the importance of data-driven decision-making and leverage analytics to measure the effectiveness of your marketing efforts.

Desirable

Experience in digital identity, onboarding, fraud prevention, or compliance solutions is a plus — you have a deep understanding of these areas and can effectively communicate their value to potential customers. Familiarity with the latest marketing technologies and tools will help you stay ahead in this rapidly evolving landscape.

What you'll do

As the Senior Product Marketing Manager for Fintech and Marketplace segments at Socure, you will lead the development and execution of product marketing strategies that drive awareness, adoption, and growth for our solutions. You will work closely with product, sales, and marketing teams to define positioning, messaging, and go-to-market plans tailored to the unique needs of our customers.

You will conduct thorough market research to understand customer needs and competitive dynamics, ensuring that our product offerings are well-positioned in the market. Your role will involve supporting product launches and ensuring that all marketing materials align with product capabilities and customer expectations.

You will be responsible for creating compelling content that communicates the value of our solutions, including case studies, white papers, and presentations. Your ability to collaborate with sales teams will be crucial in developing sales enablement tools that empower them to effectively engage with prospects.

You will also analyze the performance of marketing initiatives, using data to refine strategies and improve outcomes. Your insights will help shape future product development and marketing efforts, ensuring that we remain at the forefront of the identity trust infrastructure space.

What we offer

At Socure, we offer a dynamic work environment where you can make a significant impact on the future of identity verification. You will have the opportunity to work with a talented team of professionals who are dedicated to solving complex problems and driving innovation in the digital economy. We provide competitive compensation and benefits, along with opportunities for professional growth and development. Join us in building the identity trust infrastructure that empowers businesses and individuals alike.