The North America Stores Marketing team (NASM) is looking for a customer-obsessed Sr Product Marketing Manager with strong merchandising, organizational and analytical skills with a proven ability to work with a wide variety of stakeholders. You will be responsible for developing and driving go-to-market strategy in support of Holiday, the single greatest customer-facing event for NASM.
The ideal candidate is an innovative product marketer with excellent written and verbal communication skills. You will lead in-depth analysis of consumer insight data, channel performance, onsite customer behavior data, and macro retail trends to formulate comprehensive, compelling and bar-raising content and merchandising strategies in order to allow NASM to achieve our event KPIs. You will partner closely with our product and technical teams to automate our product collections and merchandising, driving our department goal to scale marketer efforts through machine learning (i.e., large language learning models and generative AI). You will drive a learning agenda and experimentation plan across teams to increase key metrics like engagement (CTR), customer acquisition, purchases, and page abandonment rate. You will be the primary POC for Channel Marketing team, coordinating our efforts to scale our content strategy.
As a leader in the team, you will be expected to influence across the organization, partnering with our Channel Marketing, Deals, Creative, Prime, and Category teams to support and influence the event strategy and execution. This role provides a great opportunity to make an outsized impact in a burgeoning space while collaborating closely with talented marketing, business and tech leaders to unlock cross-category discovery.
Key job responsibilities
* Develop and execute comprehensive go-to-market strategy for all Q4 Holiday-related events (e.g., Thanksgiving, Christmas, Hanukkah). Program manage the events throughout the 14 week season. Lead twice-weekly leadership meetings to update on cross-team performance and customer insights.
* Develop and drive mid-funnel and lower-funnel traffic plans for Holiday in partnership with Channel Marketing teams. Channels include Homepage, Detail Page, Email, Push, Paid Social, and Paid Display.
* Act as the STL for product and technical teams to drive automation of product collections and merchandising.
* Develop learning agenda and experimentation plan across teams to increase engagement (CTR), customer acquisition, purchases, and page abandonment rate.
* Identify areas for efficiency and process optimization across Holiday workstreams
* Analyze event performance and identify areas for optimization in order to achieve all event KPIs (GMS, aOPS, page hits). Serve as single-threaded leader (STL) on reporting for weekly business reviews and post-event recaps.
*Lead relationship with Operations, inclusive of determining shipping cut off before Christmas.
About the team
The NAS Marketing team helps customers discover and engage with new, popular, and relevant products across categories. We do this by combining technology, science, innovation, marketing, and creativity to build new customer-facing features and experiences alongside new-to-world tools for marketers.- 6+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience leading go-to-market for consumer software or hardware product launches
- Bachelor's degree- Experience using any of SQL or other analytical tools for conducting data analysis
- Experience with customer segmentation, profiling, and targeting
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
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https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128,600/year in our lowest geographic market up to $212,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit
https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.
