As a Copywriter in the Brand Innovation Lab team, you'll be creating one-of-a-kind campaigns for a wide range of global brands. You'll partner with art directors, designers, program managers and producers to create innovative work by hacking the Amazon canvas (Alexa, Twitch, Prime Video, etc). You'll lead projects and own client relationships, focusing on creating work that benefits the end customer while pushing the creative envelope. And with new tech rolling out all the time, there's always an opportunity to create something innovative on behalf of our clients.
Key job responsibilities
Concept, write and execute innovative ad campaigns and experiences for global brands
Partner with art directors, designers, program managers, developers and producers to create customer-focused solutions that deliver on advertiser objectives
Independently lead campaigns and collaborate with internal teams, clients and external agency partners
Create campaigns through exceptional writing skills that attracts, retains, and grows an audience through exceptional writing skills.
Showcase being data-driven and obsessed with understanding customers and making work that delivers results
Present ideas and concepts to clients, agencies and internally
Proven ability to ideate for film, print, digital, out-of-home, experiential and social
Ability to manage multiple projects at one time to make deadlines
Mentor and inspire younger creatives
A day in the life
Partnering with IMDb on how to create a reality content series for a soap brand
Designing a trivia experience for a brand using Prime Video titles
Invent a product that helps revolutionize cooking with a chip brand
Working through creative messaging feedback with Legal and PR
Presenting a campaign to brand clients and their partner media agency
Reviewing video edits for influencer product launch campaign
About the team
The Brand Innovation Lab team is the internal group within Amazon that creates one-of-a-kind campaigns and activations for global advertisers, like Pepsi, Microsoft, Adidas, Samsung, and Unilever. Using all of the different platforms within the Amazon canvas (Alexa, Twitch, Prime Video, Custom landing pages on Amazon.com, etc.), we create campaigns that reach millions of Amazon customers across our digital channels and out in the real-world. The Endemic pod specifically deals with brands that sell directly on Amazon – sneakers, laptops, detergent, soda, etc. If it arrives in a bag or a box, that's a brand you could work on.- 8+ years of driving compelling creative strategy and execution at an agency or in-house creative team experience
- Bachelor's degree
- Must have an online portfolio URL in your resume - demonstrating big, campaignable thinking that can extend into any medium
- Strong understanding of digital and social platforms, as well as their use within marketing
- Exceptional writing skills that demonstrate the ability to create campaign content that attracts, retains, and grows an audience- Knowledge of InDesign, Photoshop, Illustrator, Keynote
- Experience developing cross-functional relationships with product, consumer research and marketing teams to develop strategy and consumer insights that drive compelling creative executions
- Experience leading creative development of innovative creative from concept to delivery
- Experience managing creative (internal team of designers, copywriters, external agencies and freelancers)
- Experience presenting creative concepts effectively to senior executives
- Experience managing multiple projects and meeting aggressive deadlines
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit
https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $127,100/year in our lowest geographic market up to $210,300/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit
https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.
