Transforming meal prep with fresh ingredients delivered
HelloFresh, headquartered in Kollwitzkiez, Berlin, Germany, is a leading meal kit delivery service that has transformed the way people enjoy home-cooked meals. With over 1001 employees, HelloFresh has raised $413.3 million in funding and operates in the B2C food tech industry, serving millions of cu...
HelloFresh offers generous parental leave of 16 weeks, a flexible PTO policy, and health plans with $0 monthly premiums starting on the first day of e...
HelloFresh is committed to sustainability and innovation in the food delivery sector, maintaining its B Corporation status while adapting to changing ...
HelloFresh • Berlin, Berlin, Germany
HelloFresh is seeking a Product Marketing Lead for Customer Lifecycle & Engagement to define customer experiences and drive product positioning. You'll collaborate with various teams to enhance customer engagement and loyalty. This role requires expertise in marketing strategy and analytics.
You have a strong background in product marketing with at least 5 years of experience, particularly in customer lifecycle management. You understand how to craft compelling narratives that resonate with diverse customer segments, including both active and former customers. Your analytical mindset allows you to leverage insights to inform product strategy and marketing execution. You are skilled in collaborating with cross-functional teams, including Product, Creative, and Customer Engagement, to ensure alignment and consistency in messaging. You are adept at using data to drive decisions and improve customer experiences throughout their journey with the product.
Experience with loyalty programs and personalization strategies is a plus. Familiarity with AI features in marketing will help you excel in this role. You have a knack for storytelling and can translate complex product initiatives into clear value propositions that engage customers effectively.
In this role, you will own the lifecycle product marketing strategy, shaping how HelloFresh articulates value at each stage of the customer journey. You will drive go-to-market frameworks for seasonal peaks and major product releases, ensuring that messaging is compelling and aligned with customer needs. Your responsibilities will include leading product marketing initiatives that enhance customer loyalty and engagement, developing narratives and toolkits that guide creative teams across various channels. You will also play a crucial role in influencing product strategy and roadmap decisions based on market and customer insights, acting as a key voice in shaping future product experiences.
HelloFresh provides a vibrant workplace culture with a variety of perks and possibilities. You will have the opportunity to work in a collaborative environment that values innovation and creativity. We encourage you to apply even if your experience doesn't match every requirement, as we believe diverse teams build better products. Join us in transforming how customers experience our products and contribute to our mission of delivering fresh ingredients and recipes to homes around the world.
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