Product Marketing Director

Who you are

You have over 5 years of experience in product marketing, particularly in the tech sector, where you've successfully defined and executed go-to-market strategies for innovative products. Your storytelling ability allows you to craft clear and compelling messaging that resonates with diverse audiences, particularly in the financial services and digital asset space. You are a natural collaborator, working closely with cross-functional teams to demonstrate the value of your products and drive adoption. You maintain a keen understanding of market trends and competitive landscapes, ensuring that your strategies are informed and effective. Your analytical mindset enables you to translate data into actionable insights, helping to define success metrics for your initiatives. You are passionate about the role digital assets play in the global financial markets and are eager to contribute to a mission-driven organization.

Desirable

Experience in the blockchain or fintech sectors is a plus, as is familiarity with digital marketing tools and analytics platforms. A background in working with financial institutions or large brands will enhance your ability to connect with our customer base.

What you'll do

In this role, you will drive the go-to-market strategy for Fireblocks' innovative digital asset solutions, ensuring that our messaging is clear, competitive, and compelling. You will work closely with product management and engineering teams to understand product features and benefits, translating these into effective marketing strategies that resonate with our target audiences. You will maintain expertise in market trends and competitive positioning, regularly updating your knowledge to inform your strategies. Your role will involve crafting value propositions that highlight the unique benefits of our solutions, helping to differentiate Fireblocks in a rapidly evolving market. You will collaborate with sales teams to support pipeline growth and adoption, providing them with the tools and resources they need to succeed. Additionally, you will analyze market data and customer feedback to refine your strategies and ensure they are aligned with customer needs and expectations.

What we offer

At Fireblocks, we are committed to fostering a diverse and inclusive workforce that reflects the clients we serve. We offer a collaborative work environment where innovation is encouraged, and your contributions can make a significant impact. You will have the opportunity to work with some of the largest financial institutions and brands in the world, helping to shape the future of digital assets. We provide competitive compensation and benefits, along with opportunities for professional growth and development within a mission-driven organization.