Category Director - Food & Drink, China

Who you are

You have a proven track record in leading teams and driving strategic initiatives within the Food & Drink sector. With extensive experience in market research, you understand consumer preferences and industry trends, enabling you to generate actionable insights that guide decision-making. Your ability to communicate effectively with senior leadership and key stakeholders sets you apart as a thought leader in the industry. You thrive in collaborative environments and are passionate about shaping the future of consumer engagement.

Desirable

Experience in the Health & Wellness sector is a plus, as it complements your expertise in Food & Drink. You are adept at overseeing publication processes and ensuring high-quality standards in content delivery. Your analytical skills allow you to dissect competitive landscapes and identify opportunities for innovation.

What you'll do

In this pivotal role, you will drive the vision and strategy for Mintel insights, aligning them with market trends and client needs. You will oversee the end-to-end publication process, ensuring that all deadlines are met while maintaining the highest quality standards. Your responsibilities will include developing and implementing a comprehensive insight content plan, conducting thorough market research, and analyzing consumer preferences to generate valuable insights. You will present your findings and recommendations to senior leadership and key client stakeholders, ensuring clarity and actionable outcomes.

You will also lead a team of insight analysts, fostering a collaborative environment that encourages innovation and growth. Your insights will directly impact how industry brands engage with consumers and how ingredient suppliers innovate. You will play a crucial role in helping clients adapt to evolving consumer needs and maintain or enhance their market position.

What we offer

Mintel provides a supportive work environment that values collaboration and creativity. You will have access to mental health and wellbeing support through our Modern Health App and Employee Assistance Programme. We encourage our employees to participate in local volunteering activities, offering two days' leave per year for this purpose. Our beautifully designed offices are crafted to foster collaboration and fun, making Mintel a great place to work. As an equal-opportunity employer, we are committed to building an inclusive workplace where everyone can thrive.