Marketing Manager

Who you are

You have a strong background in marketing with a focus on data-driven strategies — your experience includes developing and executing campaigns that influence member behavior and improve health outcomes. You are comfortable working with data science teams to create targeting and segmentation strategies that resonate with different member segments. Your understanding of behavioral economics allows you to convey value propositions effectively, ensuring that campaigns are both engaging and impactful.

You possess excellent communication skills, enabling you to collaborate seamlessly with cross-functional teams, including data scientists and other marketers. You are a highly autonomous and accountable individual who thrives in a fast-paced environment, managing multiple campaigns from inception to execution. Your creativity shines through in your ability to develop personalized campaign strategies and compelling copy that speaks to the needs of members.

Your experience with A/B testing and other testing strategies is robust — you understand how to analyze results and iterate on campaigns to maximize effectiveness. You are familiar with various marketing channels and can identify the best touchpoints to engage members effectively. You are also knowledgeable about emerging AI capabilities and how they can enhance marketing efforts.

Desirable

Experience in the health insurance or healthcare industry is a plus, as it gives you insight into the unique challenges and opportunities in this field. Familiarity with tools like Google Analytics and marketing automation platforms will help you excel in this role.

What you'll do

As the Marketing Manager at Oscar, you will lead the Data and Member Behavior team in creating and executing innovative marketing campaigns that drive member engagement. You will work closely with data scientists to develop targeting and segmentation strategies that ensure campaigns are tailored to the needs of different member segments. Your role will involve crafting compelling value propositions and developing campaign strategies that utilize various channels and touchpoints.

You will be responsible for managing campaigns end-to-end, from initial concept through execution and analysis. This includes developing campaign journeys, personalizing content, and writing copy that resonates with members. You will also implement testing strategies, including A/B testing, to evaluate the effectiveness of different approaches and optimize campaigns based on data-driven insights.

Collaboration is key in this role — you will partner with cross-functional teams to ensure that marketing efforts align with broader organizational goals. You will leverage data science to inform your strategies, utilizing insights to drive better health outcomes and lower costs for members. Your ability to analyze campaign performance and iterate based on results will be crucial in achieving success.

What we offer

Oscar is committed to creating a supportive and inclusive work environment. We offer competitive compensation and benefits, including health insurance and wellness programs. You will have the opportunity to work with a talented team dedicated to making a positive impact on the health insurance industry. We encourage you to apply even if your experience doesn't match every requirement — your unique perspective could be a valuable addition to our team.