Senior Director, Demand Generation

Who you are

You have a proven track record of leading demand generation efforts, with at least 5 years of experience in a senior marketing role. Your expertise lies in scaling marketing operations and creating effective demand generation strategies that drive revenue growth. You are a strategic thinker who understands the importance of data-driven decision-making and can translate complex performance metrics into actionable insights. You thrive in collaborative environments, working closely with product marketing, sales, and revenue operations to align marketing initiatives with business objectives. Your leadership style fosters a culture of innovation and accountability, empowering your team to achieve high-impact results. You are comfortable navigating the challenges of a rapidly evolving market and are adept at leveraging technology to enhance marketing effectiveness.

Desirable

Experience with AI-driven marketing technologies and a strong understanding of account-based marketing (ABM) strategies would be advantageous. Familiarity with supply chain management or related industries can provide valuable context for your role. You are also skilled in funnel metrics and performance analysis, enabling you to optimize campaigns for maximum impact.

What you'll do

As the Senior Director of Demand Generation at Resilinc, you will be responsible for building and scaling a modern demand generation engine that integrates inbound and outbound marketing strategies. You will lead a team focused on creating a consistent pipeline of marketing-sourced and influenced opportunities across various growth verticals. Your role will involve developing and executing comprehensive marketing campaigns that resonate with target audiences and drive engagement. You will analyze performance data to assess the effectiveness of marketing initiatives and make informed adjustments to strategies as needed. Collaboration will be key, as you will partner with product marketing, brand, sales, and revenue operations to ensure alignment and maximize impact. You will also oversee the implementation of marketing technologies that enhance operational efficiency and effectiveness, ensuring that your team has the tools they need to succeed.

What we offer

At Resilinc, we provide a fully remote work environment that fosters collaboration and innovation. You will have the opportunity to work on meaningful projects that have a real impact on global supply chains. We value our employees and offer a supportive culture that encourages professional growth and development. Join us in our mission to revolutionize supply chain intelligence and make a difference in the world. We encourage you to apply even if your experience doesn't match every requirement, as we believe diverse perspectives lead to better outcomes.