Automate your direct mail with Lob's APIs
Lob is a leading provider of direct mail and address verification APIs, enabling businesses to automate personalized offline communications. Trusted by over 10,000 customers, including major brands like Postmates and Zillow, Lob is headquartered in San Francisco, California. The company has raised $...
Employees enjoy competitive salaries, equity options, unlimited PTO, and a flexible remote work policy, fostering a healthy work-life balance....
Lob promotes a culture of innovation and efficiency, focusing on engineering excellence and customer-centric solutions. The team values transparency a...
Lob • United States
Lob is seeking a Director of Product Marketing to lead the strategic positioning and messaging of their products. You'll be responsible for creating go-to-market strategies and enablement materials to drive growth. This role requires strong strategic and operational skills.
You have a proven track record in product marketing, with at least 5 years of experience in a similar role. You excel at bridging the gap between technical complexity and customer value, ensuring that product innovations translate into market leadership. Your strategic mindset allows you to define a vision and drive execution effectively, making you a key player in the organization. You thrive in high-leverage roles and are comfortable working with cross-functional teams to achieve business objectives. You possess excellent communication skills, enabling you to articulate product narratives that resonate with customers and stakeholders alike. You are data-driven and understand how to leverage analytics to inform your marketing strategies and decisions.
As the Director of Product Marketing at Lob, you will own the end-to-end go-to-market strategy for new solutions and product updates. This includes architecting the solution narrative and ensuring that all marketing materials align with the product's positioning. You will collaborate closely with product management and sales teams to develop enablement materials that empower them to effectively communicate the value of Lob's offerings. You will also analyze market trends and customer feedback to refine messaging and identify opportunities for growth. Your role will involve defining success metrics for product launches and continuously optimizing strategies based on performance data. You will lead initiatives that position Lob as a trusted advisor in the direct mail space, ensuring that the company remains competitive and innovative in its approach.
Lob offers a collaborative and inclusive work environment where your contributions will directly impact the company's growth trajectory. You will have the opportunity to work with a talented team of professionals who are passionate about transforming the direct mail industry. We provide competitive compensation packages and benefits that support your well-being and professional development. Join us in shaping the future of direct mail and making a meaningful difference for businesses across the country.
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