Lifecycle Marketing Specialist

Who you are

You are a detail-oriented individual with a passion for marketing and a desire to learn and grow in the field. You have a foundational understanding of lifecycle marketing strategies and are eager to assist in the planning and execution of campaigns that drive user engagement and retention. You thrive in a remote-first environment that values autonomy and high trust, and you are excited about the opportunity to contribute to a mission-driven organization like KOHO.

Desirable

Experience with email marketing platforms and marketing automation tools is a plus. Familiarity with analytics and performance metrics will help you succeed in this role, as you will be involved in optimizing campaigns based on data-driven insights.

What you'll do

As a Lifecycle Marketing Specialist, you will play a crucial role in developing and executing marketing strategies that enhance user acquisition and retention. You will assist in planning and maintaining email campaigns, push notifications, in-app messages, and SMS communications. Your responsibilities will include analyzing campaign performance, identifying areas for improvement, and implementing changes to optimize user engagement. You will collaborate with cross-functional teams to ensure that marketing efforts align with KOHO's mission and goals. Additionally, you will stay updated on industry trends and best practices to continuously enhance your skills and contribute to the team's success.

What we offer

KOHO provides a flexible work environment that prioritizes work-life integration. You will have the opportunity to work remotely while being part of a supportive and empowering team. We encourage you to apply even if your experience doesn't match every requirement, as we value diverse perspectives and backgrounds. Join us in our mission to financially empower Canadians and make a real impact in the financial services industry.