Manager, Performance Marketing, Brandformance

Who you are

You have a proven track record in performance marketing, with at least 5 years of experience driving successful campaigns that enhance brand visibility and user engagement. Your analytical mindset allows you to leverage data to inform decisions and optimize marketing strategies effectively. You are skilled in using tools like Google Ads and Google Analytics to measure performance and derive actionable insights. Collaboration is key for you; you thrive in cross-functional teams and enjoy working closely with product and design teams to align marketing efforts with business goals. You are adaptable and eager to learn, always looking for innovative ways to improve campaign performance and reach new audiences. You understand the importance of balancing creativity with data-driven decision-making, ensuring that your marketing initiatives resonate with target customers while achieving measurable results.

What you'll do

In this role, you will lead the performance marketing strategy for Airwallex, focusing on brandformance initiatives that drive user acquisition and retention. You will develop and execute comprehensive marketing campaigns across various channels, including search, social media, and display advertising. Your responsibilities will include analyzing campaign performance data to identify trends and insights, optimizing ad spend, and ensuring that marketing efforts align with overall business objectives. You will collaborate with the product team to create compelling messaging that highlights the unique value of Airwallex's offerings. Additionally, you will manage relationships with external partners and agencies to enhance campaign reach and effectiveness. You will also be responsible for setting KPIs and reporting on campaign performance to stakeholders, ensuring transparency and alignment across the organization. Your role will be pivotal in shaping the brand's presence in the market and driving growth through innovative marketing strategies.

What we offer

At Airwallex, you will be part of a dynamic team that values innovation and collaboration. We offer competitive compensation and benefits, including opportunities for professional development and growth within the company. You will work in a supportive environment that encourages creativity and experimentation, allowing you to make a real impact on the business. Join us in building the future of global payments and financial solutions, and be part of a mission-driven organization that empowers businesses worldwide.