Senior Product Manager, Ads & Measurement

Who you are

You are an experienced product leader with a strong background in marketing and ads technology. You have a proven track record of driving member acquisition, engagement, and retention through innovative product strategies. Your collaborative nature allows you to work effectively with cross-functional teams, ensuring that all stakeholders are aligned and informed. You are a vocal advocate for the customer, always considering their needs and experiences in your decision-making process. You thrive in a fast-paced environment and are comfortable setting ambitious goals while holding yourself and your team accountable for results.

You possess strong analytical skills, enabling you to identify opportunities and key inputs that will drive product success. Your experience in defining user experiences and delivering impactful features is complemented by your ability to influence and build relationships with stakeholders across the organization. You are passionate about using technology to transform personal finance and are excited about the opportunity to shape the future of financial services.

Desirable

Experience in the financial services industry is a plus, as is familiarity with data-driven decision-making processes. You may have worked with various marketing and analytics tools, which will help you in this role. A background in user research and A/B testing will also be beneficial as you strive to optimize member experiences.

What you'll do

In this role, you will be responsible for setting the vision for SoFi's Marketing and Ads Technology platforms. You will identify opportunities for improvement and define the member and marketer experiences that will drive engagement and retention. Your strategic mindset will guide you in setting ambitious goals for your team, and you will work closely with cross-functional partners to ensure successful execution.

You will lead the development of features that enhance the effectiveness of SoFi's marketing efforts, leveraging data and insights to inform your decisions. Your ability to collaborate with engineering, design, and marketing teams will be crucial as you work to deliver high-quality products that meet the needs of our members.

You will also be responsible for monitoring the performance of your products and making data-driven adjustments as necessary. Your role will involve regular communication with stakeholders to keep them informed of progress and to gather feedback that will inform future iterations. You will be expected to stay up-to-date with industry trends and best practices, ensuring that SoFi remains at the forefront of marketing and ads technology.

What we offer

At SoFi, we are committed to investing in our employees and providing opportunities for growth and development. You will have access to a collaborative and innovative work environment where your contributions will have a direct impact on our members' lives. We offer competitive compensation and benefits, as well as a culture that values diversity and inclusion. Join us in shaping a brighter financial future for our members.