Content Marketing Manager (Remote)

Who you are

You have a strong background in content marketing, ideally with 3-5 years of experience in a similar role. You possess a blend of editorial judgment and performance thinking, allowing you to create content that not only engages but also drives organic growth. You enjoy managing people and processes, and you are excited about shaping how PolicyMe presents itself in search and AI-generated answers. You are data-driven and understand the importance of optimizing content for search engines to enhance visibility and engagement.

Desirable

Experience in the insurance or financial services industry is a plus, as is familiarity with AEO optimization techniques. You are comfortable working in a remote-first environment and have excellent communication skills to collaborate effectively with cross-functional teams.

What you'll do

As the Content Marketing Manager at PolicyMe, you will own and scale the Health and Dental content vertical. Your primary responsibility will be to drive organic growth through the creation of high-quality, AEO-optimized content that resonates with Canadians. You will work closely with the marketing team to develop a content strategy that aligns with the company's mission to modernize insurance. You will analyze performance metrics to refine content strategies and ensure that the content produced meets the needs of our audience.

You will also manage a team of content creators, providing guidance and support to help them produce exceptional work. You will be responsible for overseeing the editorial calendar, ensuring timely delivery of content, and maintaining high standards of quality. Collaboration with other departments, such as product and customer service, will be essential to ensure that the content reflects the voice and values of PolicyMe.

What we offer

PolicyMe offers a dynamic and supportive work environment where you can make a real impact. As a remote-first company, we provide flexibility in your work schedule while fostering a culture of collaboration and innovation. You will have the opportunity to work on meaningful projects that contribute to the modernization of the insurance industry. We encourage you to apply even if your experience doesn't match every requirement, as we value diverse perspectives and backgrounds.