Amazon and MX Player recently joined forces to accelerate premium free entertainment for 250 million users in India. With this acquisition, Amazon merged two of India’s most popular free AVOD (or ad-supported video on demand) services – MX Player and Amazon miniTV into one service - Amazon MX Player.
Amazon MX Player is Amazon India’s big bet in terms of shaping the future of the free AVOD landscape in India. We are looking for senior creative leader, who can help shape our brand and creatives for our new exciting show slate. This is an exciting opportunity for someone who wants to work in a start-up like environment and is passionate about building clutter breaking creatives / marketing campaigns to build viewer interest for our new shows.
You can read about the service here:
https://www.aboutamazon.in/news/entertainment/amazon-minitv-mx-player-merger
https://economictimes.indiatimes.com/industry/media/entertainment/amazon-merges-minitv-with-mx-player-to-create-a-free-streaming-giant/articleshow/114007982.cms
Key job responsibilities
Amazon MX Player is seeking an experienced, results-driven SEO & ASO Analyst to own reporting, measurement, and analysis across the Amazon MX Player website & App.
We are looking for a highly analytical person with enterprise level experience providing SEO insights. As an SEO Analyst for, you will have the opportunity to improve the search experience for our customers by creating a data-driven approach to measuring content quality, implement, and measure SEO initiatives.
SEO is complex and relies on non-standard KPIs. A successful candidate will be an advocate for SEO best practices and well-versed in what it takes to measure SEO performance for a multi-thousand page, high-traffic, international marketing website. This role requires a proven track record in developing SEO reporting, a deep understanding of SEO metrics and commonly used third-party platforms, analytical skills to identify risks and opportunities, and interpersonal and project management skills.
A day in the life
1. Increase website ranking on popular search engines.
2. Maximise the ROI through effective search engine marketing.
3. Optimise content, copy and marketing strategies to across SEO & ASO
4. Find and implement relevant keywords and insert them into the website as an on-page SEO specialist.
5. Increase digital brand awareness while growing the traffic on the website.
6. Conduct keyword research to identify valuable search terms and opportunities.
7. Implement on-page SEO strategies, including optimizing content, meta tags, and headings.
8. Perform technical SEO audits to identify and resolve website issues affecting search engine rankings.
9. Monitor and improve website performance, including site speed and mobile optimization.
10. Analyze website traffic and user behavior using tools like Google Analytics and Google Search Console.
- 4+ years of professional non-internship marketing experience
- Experience in marketing or marketing research
- Experience in a marketing role and proficient with analytic tools- Experience working with a Content Management System (e.g. Wordpress, Drupla, Joomla, etc.)
- Experience using integrated campaigns to solve brand/business challenges
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