Marketing Operations Specialist (Colombia)

Who you are

You have a strong background in marketing operations, with experience designing, coding, and deploying complex marketing journeys and automated workflows. Your expertise primarily lies within Salesforce Marketing Cloud, particularly in using SFMC Journey Builder to create lead nurturing and lifecycle management processes. You are skilled in developing and debugging advanced personalization and conditional content logic using proprietary coding languages such as AMPscript and SSJS, which helps reduce manual template variants and increase content relevance. You possess a solid understanding of SQL, enabling you to design and maintain complex queries within the data warehouse to ensure accurate segmentation and robust data extensions for personalized campaigns. As a proactive problem solver, you serve as the second escalation point for technical issues related to campaign execution, data synchronization, and automation failures. You are committed to implementing and enforcing technical build standards for email templates, automation logic, and data handling to ensure compliance and deliverability.

Desirable

Knowledge of Python for advanced data manipulation is a plus, as it complements your existing skill set. A Salesforce Marketing Cloud Developer Certification would further validate your expertise in this area.

What you'll do

In this role, you will be responsible for designing and deploying multi-step marketing journeys that enhance customer engagement and drive business transformation. You will collaborate closely with cross-functional teams to identify manual, recurring tasks and develop permanent automation solutions to improve workflows. Your role will involve working with the CMS L4 to streamline processes and enhance efficiency. You will also be tasked with ensuring that all marketing automation efforts comply with technical standards and best practices, which will involve regular audits and updates to existing workflows. You will analyze campaign performance data to identify areas for improvement and implement changes that drive better results. Your contributions will play a crucial role in accelerating market entry for our clients and fostering a culture of growth and collaboration within the organization.

What we offer

Wizeline provides a high-impact environment where you can thrive and grow professionally. We are committed to your professional development and offer a flexible and collaborative culture that encourages innovation and creativity. As part of our vibrant community, you will have access to global opportunities that allow you to make a significant impact in the tech industry. We offer a comprehensive total rewards package that is tailored to your employment type and location, ensuring that you feel valued and supported in your role.