An exciting opportunity which requires a talented marketeer with an innate ability to turn data into actionable insights, and implement actions to drive strong engagement outcomes.
This role requires strong business and customer first acumen and offers exposure to multiple senior stakeholders within Amazon Prime Video. As this function has direct impact to business outcomes, it is a perfect fit for an ambitious, strategic, self-starter with a keen understanding on the customer funnel and how to drive streaming conversion.
The candidate should be an experienced marketer with deep customer marketing knowledge, and experience driving conversion. Candidates will have experience working cross-functionally across internal teams, as well as an aptitude for data analysis. A mind for innovation, thinking big, and learning through testing is highly valued. This role will be based out of Mumbai.
Key job responsibilities
This is an individual contributor role. Sharp analytical skills, high ownership and customer obsession, and proven ability to prioritize ruthlessly to achieve results will be critical to succeed in this role.
1) Drive Customer Engagement: Full ownership of customer engagement metrics, understanding, analyzing and reporting them on a regular cadence (weekly, monthly, annually) to the India PV Organization, taking actions to increase engagement, and influencing others where required
2) Plan for Success: Design & Execute a customer driven storefront roadmap aimed at increasing customer engagement and conversions as soon as they visit Prime Video Hub leveraging personalization, Global tools and manual experimentation
3) Optimize for Conversions: Execute the vision proposed by systematically running a well-defined program with clarity on projects, ownership, and delivery timelines. Optimize conversions by fine tuning and tweaking storefront placements through experiments. Utilize data to build an operating plan that maximizes conversions daily.
4) Influence Product: Interface with Global Storefront Product teams and hold them accountable to driving performance in India. Contribute to and manage experiments from an India perspective and ensure that all rollouts drive incremental conversion without harming engagement.
5) Stakeholder Management: Collaborate across multiple teams to provide visibility for entertainment content that resonates well with the right customers, but also know where to provide less support where it damages engagement. An ability to lead with confidence and conviction in prioritizing levers is integral
6) Increase visibility: Raise the profile of Storefront Marketing within the Prime Video Organization by presenting regular Quarterly Performance Reviews and Annual Roadmaps outlining initiatives run locally as well as by Global Product teams
7) Drive entertainment hub: Strengthen the offering to the customer by leveraging our business lines to drive engagement, across TVOD, Prime Video content and add-ons via marketplace, AMXP etc.,
About the team
The PV IN Engagement team is a close-knit collaborative team with strong aptitude for data and ability to manage complex tasks driving customer engagement metrices for Prime Video India. This team also takes full ownership of customer engagement which requires a solid grasp of key engagement metrics and a track record of high performance.- 5+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience building and optimizing multiple, simultaneous marketing campaigns
- Experience managing or working within cross-functional marketing and creative teams- Experience in multi-territory campaign management
- Experience in digital marketing and content production timelines and process
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