The North America Stores Events Marketing team is looking for a customer-obsessed Product Marketing Manager with strong merchandising, organizational and analytical skills with a proven ability to work with a wide variety of stakeholders. You will be responsible for developing and driving go-to-market strategy in support of our Seasonal Events Workstream.
The ideal candidate is an innovative product marketer with excellent written and verbal communication skills and deep experience analyzing financial performance, marketing metrics, and cross-channel data. You will lead in-depth analysis of consumer insight data, channel performance, onsite customer behavior data and macro retail trends to formulate comprehensive, compelling and bar-raising content and merchandising strategies in order to allow NASM to achieve our event KPIs. You will be a thought-leader for category specific support and mechanisms across all events. Additionally, you will be responsible for leading our reporting and analytics experimentation roadmap, driving data-driven innovation and optimization across our events portfolio.
As a leader in the team, you will be expected to influence across the organization, partnering with our Channel Marketing, Deals, Creative, Category, Finance, and Customer Behavior Analytics teams to support and influence the event strategy and execution, alongside future reporting analytics tools and metrics. This role provides a great opportunity to make an outsized impact in a burgeoning space while collaborating closely with talented marketing, business and tech leaders to unlock cross-category discovery. The ideal candidate should have a passion for innovation and using data to drive business decisions and customer experiences.
Key job responsibilities
* Develop and execute comprehensive go-to-market strategy for Q1-3 2026 Seasonal Events (e.g., Back to School, Off to College, Valentines Day, Mother’s Day)
* Develop innovative ways to support strategic category moments during events in partnership with channel marketing teams and net-new content strategies
* Identify areas for efficiency and process optimization across Events workstreams
* Analyze event performance and identify areas for optimization in order to achieve all event KPIs (GMS, aOPS, page hits)
* Drive Event deals strategy in close partnership with internal NASM stakeholders in order to achieve desired outcomes and project deal OPS
*Partner with Finance, Data and Analytics, and Customer Behavior Analytics teams to lead event reporting workstream, driving process simplification, template optimization, and tool enhancement
*Drive the 2026 events incrementality testing experimentation roadmap to establish new metrics measuring the impact of Seasonal Events and Deals initiatives on Amazon's business performance
About the team
The newly developed NAS Marketing & Creative team helps customers discover and engage with new, popular, and relevant products across categories. We do this by combining technology, science, innovation, marketing, and creativity to build new customer-facing features and experiences alongside cutting-edge tools for marketers.- 4+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience managing and measuring marketing performance in various channels
- Bachelor's Degree- Experience managing external partners to develop marketing programs
- Experience presenting ideas to various levels of an organization to gain support for initiatives
- Experience managing large amounts of data, including customer segments and online campaign metrics
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit
https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $98,200/year in our lowest geographic market up to $179,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit
https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.
