Vertical Marketing Manager

Who you are

You have a strong background in B2B marketing, with a focus on developing and executing go-to-market strategies that resonate with specific industry verticals. Your experience includes account-based marketing (ABM), allowing you to create targeted campaigns that drive engagement and pipeline growth. You are skilled in crafting compelling narratives that address the unique needs of industries such as logistics, retail, energy, and manufacturing.

You excel in collaboration, working closely with Sales, Content, Creative Services, and Product teams to ensure that marketing efforts align with customer needs and revenue goals. Your analytical mindset enables you to track and report on campaign performance, using data to optimize strategies and improve targeting. You are also familiar with emerging AI-powered marketing tools and techniques, which you leverage to enhance campaign efficiency and personalization.

Desirable

Experience in developing vertical-specific messaging, case studies, webinars, and playbooks is a plus. You have a knack for identifying and refining ideal customer profiles (ICPs) and key buyer personas, which helps improve targeting and engagement. Your ability to coordinate account-level planning and execution with Sales ensures that marketing efforts are effectively aligned with business objectives.

What you'll do

In this role, you will drive the execution of marketing strategies tailored to priority industry verticals. You will develop vertical-specific messaging and create various marketing materials, including case studies, webinars, and one-pagers that resonate with target audiences. Collaborating with cross-functional teams, you will ensure that all marketing content aligns with customer needs and supports revenue goals.

You will track and report on campaign performance, focusing on analytics, testing, and optimization to drive continuous improvement. Your role will involve exploring and evaluating emerging AI-powered marketing tools to enhance campaign efficiency and team productivity. You will execute ABM campaigns targeted at key industries, ensuring that marketing efforts are strategically aligned with sales initiatives.

What we offer

AccuWeather provides a collaborative work environment where you can make a significant impact on marketing strategies for key industry verticals. You will have the opportunity to work with a talented team and contribute to the growth of the company through innovative marketing initiatives. We encourage you to apply even if your experience doesn't match every requirement, as we value diverse perspectives and backgrounds.