Director of Demand Generation

Who you are

You have a proven track record in demand generation, with at least 5 years of experience in leading marketing initiatives that drive user acquisition and engagement. Your expertise in leveraging data and analytics to inform marketing strategies sets you apart, and you understand the nuances of the supply chain industry. You are comfortable working with cross-functional teams, including sales and product, to align marketing efforts with business objectives. Your strong communication skills enable you to articulate complex concepts clearly and persuasively to various stakeholders.

You are results-driven and have a deep understanding of the latest marketing technologies and trends. You thrive in a fast-paced environment and are adept at managing multiple projects simultaneously. Your leadership style fosters collaboration and innovation, encouraging your team to think creatively and push boundaries. You are passionate about using AI and technology to transform marketing practices and improve customer experiences.

Desirable

Experience in the supply chain or logistics industry is a plus, as is familiarity with AI-driven marketing tools. You have a network of industry contacts that can help drive partnerships and collaborations. A background in data analysis or marketing analytics will enhance your ability to make data-driven decisions.

What you'll do

As the Director of Demand Generation at Lyric, you will be responsible for developing and executing comprehensive marketing strategies that drive user acquisition and engagement. You will lead a team of marketing professionals, guiding them in creating campaigns that resonate with target audiences and generate leads. Your role will involve analyzing market trends and customer insights to refine marketing approaches and ensure alignment with business goals.

You will collaborate closely with the sales team to create integrated marketing campaigns that support lead generation and conversion efforts. Your ability to leverage data analytics will be crucial in measuring the effectiveness of marketing initiatives and optimizing performance. You will also oversee the development of marketing collateral and content that effectively communicates Lyric's value proposition to potential customers.

In addition, you will be responsible for managing the marketing budget, ensuring that resources are allocated effectively to maximize ROI. You will stay abreast of industry trends and emerging technologies, continuously seeking opportunities to innovate and improve marketing practices. Your leadership will be key in fostering a culture of creativity and accountability within the marketing team.

What we offer

Lyric offers a competitive compensation package, with an annual salary range of $170,000 to $190,000 based on experience. In addition to base salary, you will have the opportunity to earn variable compensation based on individual and business performance. You will also receive equity in the company, allowing you to share in our success as we grow.

We believe in the importance of work-life balance and offer a remote work environment with some travel required. Joining Lyric means being part of a mission-driven team that is transforming the supply chain industry through innovative AI solutions. You will have the chance to make a significant impact and contribute to the future of supply chain management.