Content Specialist

Who you are

You have a strong background in content creation and management, ideally with experience in the tech or insurance sectors. You understand the importance of crafting compelling narratives that resonate with customers and drive engagement. Your ability to analyze customer feedback and market trends allows you to create content that is not only informative but also impactful. You thrive in a fast-paced environment and are comfortable working remotely, collaborating with a diverse team of professionals.

You possess excellent writing and editing skills, with a keen eye for detail. You are adept at using various content management systems and tools to streamline your workflow. Your experience in SEO and digital marketing strategies enables you to optimize content for search engines and enhance visibility. You are proactive in seeking out new opportunities for content development and are always looking for ways to improve existing materials.

Desirable

Experience in the insurance industry or familiarity with AI technologies would be a plus. You are comfortable using analytics tools to measure the performance of your content and make data-driven decisions. A background in project management or experience working with cross-functional teams would also be beneficial.

What you'll do

In this role, you will be responsible for developing and executing a content strategy that aligns with Kalepa's mission and values. You will create a variety of content types, including blog posts, whitepapers, case studies, and social media updates, to engage customers and promote the company's offerings. Collaborating closely with the marketing and product teams, you will ensure that all content is consistent with the brand voice and effectively communicates key messages.

You will also manage the content calendar, ensuring timely delivery of materials and coordinating with other team members to meet deadlines. Regularly reviewing and updating existing content will be part of your responsibilities, as you strive to keep information current and relevant. You will analyze content performance metrics to identify areas for improvement and adjust strategies accordingly.

Additionally, you will participate in brainstorming sessions to generate new content ideas and contribute to the overall marketing strategy. Your insights and creativity will help shape the direction of Kalepa's content initiatives, making a significant impact on customer engagement and brand awareness.

What we offer

Kalepa provides a supportive and inclusive work environment where your contributions are valued. You will have the opportunity to work with a talented team of professionals who are passionate about transforming the insurance industry. We offer flexible working arrangements, including a full remote option, allowing you to balance your personal and professional life effectively. Our commitment to employee development means you will have access to resources for continuous learning and growth.

We believe in recognizing and rewarding hard work, and our compensation package reflects that. You will receive competitive pay, along with benefits that support your well-being and career advancement. Join us at Kalepa and be part of a mission-driven company that is making a difference in the world of commercial insurance.