Senior Email Marketing Manager

Who you are

You are a seasoned CRM strategist with a strong background in email marketing and retention strategies. With over 5 years of experience in the marketing field, you have a proven track record of developing and executing successful email campaigns that drive customer engagement and retention. You possess a deep understanding of customer behavior and are skilled in leveraging data to inform your marketing strategies. Your creativity allows you to craft compelling email content that resonates with diverse audiences, while your technical skills enable you to utilize various marketing tools and platforms effectively.

You thrive in a fast-paced environment and are adept at managing multiple projects simultaneously. Your strong analytical skills help you measure the success of your campaigns and make data-driven decisions to optimize performance. You are a collaborative team player who enjoys working closely with cross-functional teams, including design and product, to ensure cohesive messaging and branding across all customer touchpoints. You are passionate about staying up-to-date with the latest trends in email marketing and are always looking for innovative ways to enhance customer experiences.

Desirable

Experience with marketing automation tools and CRM platforms is a plus, as is familiarity with A/B testing and performance analytics. You may also have a background in e-commerce or digital marketing, which would further enhance your ability to drive results in this role.

What you'll do

In this role, you will be responsible for developing and executing email marketing strategies that drive customer retention and engagement. You will analyze customer data to segment audiences and personalize email content, ensuring that each message resonates with its intended recipient. You will collaborate with the design team to create visually appealing email templates that align with brand guidelines and enhance user experience. Additionally, you will monitor and report on the performance of email campaigns, using insights to refine strategies and improve results over time.

You will also work closely with the product team to align email marketing efforts with product launches and promotions, ensuring that customers are informed and engaged with new offerings. Your role will involve staying current with industry best practices and emerging trends in email marketing, allowing you to implement innovative strategies that set Darkroom apart from competitors.

What we offer

At Darkroom, you will be part of a dynamic and innovative team that is redefining the marketing landscape. We offer a collaborative work environment where your ideas and contributions are valued. You will have the opportunity to work with cutting-edge technology and be at the forefront of marketing innovation. We believe in fostering a culture of continuous learning and growth, providing you with the resources and support needed to advance your career. Join us in shaping the future of marketing and making a meaningful impact on our clients' success.