MarTech Engineer (Senior Marketing Technology Manager) - Dallas, TX

Who you are

You have a strategic perspective on marketing performance, ideally grounded in experience with digital media buying and hands-on ownership of modern marketing data systems. You enjoy connecting complex systems, understanding data end to end, and applying those insights to drive measurable marketing outcomes. Your strong technical proficiency and commitment to data integrity ensure that tracking and attribution infrastructure is accurate, scalable, and compliant with privacy regulations. This role is well suited for someone transitioning from a traditional engineering background into MarTech, with a genuine interest in using technical skills to fuel marketing performance.

Desirable

Experience in a fast-paced fintech environment is a plus, as is familiarity with marketing automation tools and analytics platforms. You are comfortable working with cross-functional teams and have a knack for translating technical concepts into actionable marketing strategies. A background in data analysis or engineering will help you excel in this role, as will a proactive approach to problem-solving and innovation.

What you'll do

In this role, you will be responsible for overseeing the marketing technology stack, ensuring that all systems are integrated and functioning optimally. You will collaborate with marketing teams to develop and implement strategies that enhance user acquisition and retention through data-driven insights. Your role will involve analyzing marketing performance metrics and making recommendations for improvements based on your findings. You will also ensure compliance with privacy regulations while maintaining data integrity across all marketing platforms.

You will lead initiatives to optimize the marketing technology infrastructure, working closely with IT and engineering teams to implement new tools and technologies that support marketing goals. Your ability to connect complex systems will be crucial as you work to streamline processes and improve efficiency. You will also mentor junior team members, sharing your expertise and fostering a culture of continuous learning and improvement within the team.

What we offer

At Better, we are committed to transforming the home finance industry and making it more accessible for everyone. You will be part of a dynamic team that values innovation and collaboration. We offer competitive compensation and benefits, along with opportunities for professional growth and development. Join us in our mission to reimagine home finance and make the home buying journey easier for all.