Creative Director, Content Marketing

Who you are

You have a proven track record in leading creative teams and developing innovative marketing strategies that resonate with audiences. With extensive experience in content marketing, you understand how to craft compelling narratives that elevate brand presence and drive engagement. You are adept at collaborating with cross-functional teams, ensuring that creative initiatives align with overall business objectives. Your leadership style fosters creativity and encourages team members to contribute their ideas, resulting in high-quality outputs that reflect the brand's vision.

You possess a deep understanding of the streaming landscape and the competitive dynamics that influence consumer behavior. Your ability to analyze market trends and audience insights allows you to create targeted campaigns that effectively reach and engage viewers. You are comfortable working in a fast-paced environment and thrive on the challenge of delivering impactful marketing solutions under tight deadlines.

Desirable

Experience in the technology or entertainment sectors is a plus, as is familiarity with digital marketing tools and analytics platforms. You are passionate about storytelling and have a keen eye for design, ensuring that all creative outputs are visually appealing and on-brand. A background in managing large-scale marketing campaigns will set you apart, as will your ability to mentor and develop junior team members.

What you'll do

In this role, you will lead the end-to-end creative strategy for Roku’s streaming services portfolio, including The Roku Channel and Roku Originals. You will oversee the development of creative campaigns that drive awareness and engagement, working closely with product, marketing, and advertising teams to ensure a cohesive brand message. Your responsibilities will include conceptualizing and executing innovative marketing initiatives that resonate with diverse audiences, leveraging your expertise to enhance brand affinity.

You will collaborate with various stakeholders to align creative efforts with business goals, ensuring that all campaigns are data-driven and effectively measured for success. Your leadership will guide the creative team in producing high-quality content that captures the essence of Roku’s brand and engages viewers across multiple platforms. You will also be responsible for managing budgets and timelines, ensuring that projects are delivered on schedule and within scope.

What we offer

At Roku, you will be part of a dynamic and innovative team that is redefining the way people experience television. We offer a collaborative work environment where your contributions are valued and recognized. You will have the opportunity to work on exciting projects that impact millions of viewers worldwide, gaining valuable experience in a rapidly evolving industry. Our commitment to professional development means you will have access to resources and training that will help you grow in your career.

We encourage you to apply even if your experience doesn't match every requirement. Join us in our mission to connect the entire TV ecosystem and make a meaningful impact in the world of streaming.