Director of Strategic Finance - Marketing

Who you are

You have a proven track record in strategic finance, ideally with experience in marketing finance. Your analytical skills are top-notch, allowing you to turn complex data into actionable insights that drive business decisions. You understand the nuances of marketing spend and its impact on growth, and you can communicate these insights effectively to stakeholders at all levels.

You thrive in a fast-paced environment where you can influence key business strategies. Your experience includes working closely with marketing teams to develop financial models that assess the effectiveness of marketing campaigns. You are comfortable with advanced analytics and can navigate through various attribution models to provide clarity on marketing performance.

You are a strategic thinker who can balance short-term results with long-term growth objectives. Your leadership style fosters collaboration and innovation, encouraging your team to take calculated risks and learn from outcomes. You are passionate about helping local businesses succeed and understand the unique challenges they face in a competitive marketplace.

Desirable

Experience in e-commerce or marketplace businesses is a plus. Familiarity with performance marketing metrics and tools will help you excel in this role. You are adept at using data visualization tools to present your findings and recommendations clearly.

What you'll do

In this role, you will be the financial architect of Groupon's Demand Engine, working directly with the CFO and CMO. Your primary responsibility will be to transform marketing spend into provable, incremental growth. You will develop financial models that provide insights into marketing effectiveness and guide strategic decisions on resource allocation.

You will lead initiatives to move beyond traditional attribution methods, focusing on cohort analysis and incremental impact assessments. Your insights will help shape marketing strategies and ensure that investments are aligned with business objectives. You will collaborate with cross-functional teams to ensure that financial considerations are integrated into marketing planning and execution.

You will also be responsible for building and mentoring a high-performing finance team that supports the marketing function. Your leadership will inspire your team to innovate and challenge the status quo, driving continuous improvement in financial processes and reporting.

What we offer

Groupon offers a dynamic work environment where you can make a significant impact on the business. You will have the autonomy to drive financial strategies that support local businesses and contribute to their success. We value innovation and encourage our employees to take risks and learn from their experiences. Join us in our mission to transform the marketplace and help local businesses thrive.